Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

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9780470614501: Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
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Could Wal-Mart offer a better solution to healthcare thanMedicaid? Could GE help reduce global warming faster than the Kyotoprotocol?

Social Innovation, Inc. declares a new era where companiesprofit from social change. Leading corporations like GE, Wellpoint,Travelers and Wal-Mart are transforming social responsibility intosocial innovation and revolutionizing the way we think aboutthe role of business in society. Based on four years of measuringthe social strategies of America's leading corporations, Jason Saullays out the five strategies for social innovation and offers apractical roadmap for how to get started.

  • Explains the fundamental shift in the role of business insociety, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarketproducts and services, social points of entry, pipeline talent,reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creating economic valuethrough positive social change

Social Innovation, Inc. is about making social changework for the business, and in turn staying relevant in the neweconomy.

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From the Back Cover:

Praise for Social Innovation, Inc.

"A must-read for business leaders, policy makers, andnot-for-profit executives. Social innovation may be one of thegreatest untapped business opportunities and the way to reconcileresponsibility and profits."—William M. Daley, vice-chairmanand head of corporate responsibility, JPMorgan Chase, and 32ndUnited States Secretary of Commerce

"Social Innovation, Inc. is not about companies doing good forgood's sake. Jason Saul provides business leaders with sensiblestrategies for creating social value as integral drivers ofbusiness strategy. His ideas come alive with practical examplesfrom the field."—Allen S. Grossman, professor of ManagementPractice, Harvard Business School

"A must-read for corporate CEOs, business leaders, andentrepreneurs. Corporate philanthropy no longer has to be anobligation for business; this groundbreaking book shows how anycompany can make social innovation into a business strategy andaddress one of the great remaining untapped businessopportunities."—Morris Miller, managing director, CutstoneVentures, LLC, and former CEO, co-chairman, and co-founder,Rackspace Hosting

"Jason Saul is framing the big issue for capitalism in the 21stcentury. In a totally transparent world the truth is immediatelyavailable for all to see. Unless companies commit themselves tobeing good they simply won't do well."—Mats Lederhausen,founder, BE-CAUSE, and former managing director, McDonald'sVentures

"Social Innovation, Inc. will help lead the way toward themainstreaming of an important and creative new framework for usall, from businesspeople to philanthropists, investors tocustomers, in how we think about integrating social factors intoinitiatives. Through the work of creative yet practical thinkerssuch as Jason Saul, we hope that private and public sector leadersalike are rapidly inspired to begin to think differently about thewider social perspective of their policies andpractices."—Stephen J. George, co-founder and CIO, CapricornInvestment Group

From the Inside Flap:

Social Innovation, Inc. declares a new era, one in whichcompanies profit from driving social change. Leading corporationslike GE, Wellpoint, Travelers, and Walmart are transforming socialresponsibility into social innovation and revolutionizing the waywe think about the role of business in society. Their breakthroughstrategies are producing unprecedented business results by solvingsocial problems. To seize these burgeoning opportunities, JasonSaul, founder of Mission Measurement, shows companies exactly howto develop a new generation of business strategies.

Social innovation differs from traditional corporatephilanthropy and social responsibility in four fundamental ways.Social innovations 1) are primarily designed to produce businessvalue, 2) leverage the machinery of the business to solve socialproblems, 3) are scalable and sustainable, and 4) often addressmarket failures. Based on four years of research measuring thesocial strategies of some of America's leading corporations,including Kraft, Starbucks, and Levi Strauss, this book reveals thefive successful paths to social innovation:

  • Create revenues through submarketproducts and services

  • Enter new markets through backdoorchannels

  • Build emotional bonds with customers

  • Develop new pipelines for talent

  • Influence policy through reverse lobbying

Social Innovation, Inc. is about making social change work forthe business, and in turn, staying relevant in the new economy.With compelling case studies, fresh thinking, and step-by-stepguidance, Social Innovation, Inc. shows exactly how tocreate—and sustain—economic value through positive socialchange.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America s leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. * Explains the fundamental shift in the role of business in society, from social contract to social capital market * Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding * Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy. Seller Inventory # AAH9780470614501

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America s leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. * Explains the fundamental shift in the role of business in society, from social contract to social capital market * Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding * Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy. Seller Inventory # AAH9780470614501

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