How Did I Get Here?: The Ascent of an Unlikely CEO

3.65 avg rating
( 106 ratings by Goodreads )
 
9780470631492: How Did I Get Here?: The Ascent of an Unlikely CEO

The most famous skateboarder ever shares the business secrets to his success!

He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.

Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.

Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.

Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

"synopsis" may belong to another edition of this title.

From the Inside Flap:

When Tony Hawk got his first skateboard at age nine, he had no intention of ever making a living at it—even as he rocketed up the sport's amateur ranks. And of course he had no idea he would become the most famous skateboarder of all time, let alone the head of several successful related businesses. The same focus that drove him to pick himself up off the pavement again and again, that kept him riding through skating's lean times, and that fueled his celebrated ten-year quest to land the elusive 900 (two-and-a-half midair rotations), also helped him build his brand into a worldwide empire.

From skateboards to clothing to sports tours to video games to online media, Tony Hawk has dominated markets with a laid-back style that masks his formidable business sense. Now, in How Did I Get Here?, Tony reveals the convictions that enable him to navigate between the skateboard and the boardroom.

How Did I Get Here? takes you back to Tony's first business, the still-thriving Birdhouse Skateboards, which he and a friend started long before he had mainstream fame. He describes the lessons he learned (some of them hard) building Birdhouse on little more than a home-equity loan and the street cred he'd gained within the tight skating subculture of the '80s. You'll also find out how, by staying true to his passion and his instincts, he's been able to build his businesses into a global juggernaut.

Whether working with tiny skate shops or national chains like Kohl's, Tony found long-term success by insisting on authenticity. You'll see how he very consciously brings skating's homegrown style, DIY ethos, and underground heroes to each of his enterprises—from start-up Web sites to mega-selling video games. True to Tony's twisted sense of humor, How Did I Get Here? also doesn't flinch from what didn't work (pink backpacks, anyone?), recounting his entrepreneurial mishaps in gruesome detail.

Tony Hawk is living proof that you can stay close to your roots while going big in business. Discover the secrets to his success—everything from brand strategy to the real meaning of "Boom Boom HuckJam"—as Tony answers the question How Did I Get Here?

From the Back Cover:

How Did I Get Here?

PRAISE FOR TONY HAWK

"Hawk, like Tiger Woods and Michael Jordan, belongs to that rare breed of athlete-entrepreneurs whose names and brands have transcended their sports and become mainstream icons in the popular culture."
USA Today

"Hawk has also pulled off the near-miraculous feat of being as popular with parents as he is with their offspring."
Bloomberg Businessweek

"Hawk drives the sport harder than anyone else, having transformed himself from cult hero into a richly compensated pitchman."
Forbes

"Hawk rules an empire. He is the world's highest-paid action sports athlete."
Entrepreneur

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Tony Hawk; Pat Hawk
Published by John Wiley and Sons
ISBN 10: 047063149X ISBN 13: 9780470631492
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 047063149X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.64
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Hawk, Tony
ISBN 10: 047063149X ISBN 13: 9780470631492
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Hawk, Tony
Published by Wiley
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 047063149X. Bookseller Inventory # Z047063149XZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Tony Hawk
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover First Edition Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. The most famous skateboarder ever shares the business secrets to his success! He s the man who put skateboarding on the map. He s the first to land a 900 (two and a half full rotations). He s also among the richest pitchmen in any sport. And, in a sport that s especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl s; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tony s typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk s unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You ll find out how authenticity has served him well in all his achievements. You ll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?. Bookseller Inventory # BZV9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.00
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Hawk, Tony
Published by Wiley (2010)
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2010. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # 047063149X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.95
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Tony Hawk
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover First Edition Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The most famous skateboarder ever shares the business secrets to his success! He s the man who put skateboarding on the map. He s the first to land a 900 (two and a half full rotations). He s also among the richest pitchmen in any sport. And, in a sport that s especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl s; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tony s typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk s unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You ll find out how authenticity has served him well in all his achievements. You ll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?. Bookseller Inventory # BZV9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.33
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Tony Hawk
Published by Wiley (2010)
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # M047063149X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Tony Hawk
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover First Edition Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. The most famous skateboarder ever shares the business secrets to his success! He s the man who put skateboarding on the map. He s the first to land a 900 (two and a half full rotations). He s also among the richest pitchmen in any sport. And, in a sport that s especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl s; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tony s typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk s unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You ll find out how authenticity has served him well in all his achievements. You ll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?. Bookseller Inventory # AAC9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Tony Hawk
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover First Edition Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. 1st. Hardcover. The most famous skateboarder ever shares the business secrets to his success! He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.420. Bookseller Inventory # 9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Tony Hawk
Published by Wiley
ISBN 10: 047063149X ISBN 13: 9780470631492
New Hardcover Quantity Available: 1
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 224 pages. Dimensions: 9.0in. x 6.3in. x 1.0in.The most famous skateboarder ever shares the business secrets to his success!Hes the man who put skateboarding on the map. Hes the first to land a 900 (two and a half full rotations). Hes also among the richest pitchmen in any sport. And, in a sport thats especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over 1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohls; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tonys typical modesty and humor, How Did I Get Here tells the amazing story behind Tony Hawks unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. Youll find out how authenticity has served him well in all his achievements. Youll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780470631492

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book