Socialnomics: How Social Media Transforms the Way We Live and Do Business - Softcover

Qualman, Erik

Softcover

ISBN 10: 0470638842 ISBN 13: 9780470638842

Publisher: Wiley, 2010

Synopsis

Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
—Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
—The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
—Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
—Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101

"Qualman is to social media what Demming is to quality and Drucker to management."
—Scott Galloway, Professor, Stern School of Business, NYU

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

About this title

From the Author

Thanks for making my book #1 in 8 different languages. Per your (my readers/fans) requests , I've updated and added ten new chapters to the best selling original. I hope you enjoy!

"People with a passion for something can be infectious.It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling author of Made to Stick

"Qualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all."
—Dr. Stuart Levy, Professor, George Washington University

"In Socialnomics, Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
—Steve Kaufer, CEO, TripAdvisor

"Social media isn't just for the next generation—it's for everygeneration. Whether you're an entrepreneur, a media professional,a college student, or a mom, social media will shape your future. Don't be overwhelmed by it; read Qualman's book instead."
—Jane Wooldridge, award-winning journalist, The Miami Herald

"The social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman's Socialnomics is a great guide for these issues."
—Tom Izzo, Head Basketball Coach, Michigan State University

"Social media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman's book, Socialnomics, helps readers understand this behavior."
—Chris Maher, President, Hitwise

"Marketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media—television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman's Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication."
—Dr. Eli Cox, Marketing Department Chair, McCombs School of Business

"Erik Qualman has a very bright future."
—Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy

Edition details

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470638842
• ISBN 13: 9780470638842
• Binding: Paperback
• Language: English
• Number of pages: 320