Technology at the Margins: How IT Meets the Needs of Emerging Markets

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9780470639979: Technology at the Margins: How IT Meets the Needs of Emerging Markets
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Remain competitive by offering more accessible, affordable, andrelevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making ITmore accessible, affordable, and relevant, new mass marketscan be opened. Based on solid insights generated in keyareas of health, education, finance and the environment, the bookoffers practical recommendations and insights from world leaders,innovators, practitioners and new users of emergenttechnologies.

  • Offers recommendations on how companies can ensure their owncompetitiveness by offering more accessible, affordable, andrelevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from worldleaders, innovators, practitioners and new users of emergenttechnologies
  • Challenges businesses to rethink their uses of existingtechnologies

Technology at the Margins will be of interest to decisionmakers in the private, public and nonprofit sectors who areinterested in opportunities offered by IT in meeting the needs ofthose at the base of the worlds economic pyramid.

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From the Inside Flap:

Technology at the Margins

Information and communication technologies (ICTs) haverevolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy--justthink of life without Facebook, cell phones, or email! But themajority of the world's people--the four billion at the bottomof the global economic pyramid living on less than $2 aday--remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost oftechnology in relation to their purchasing power. What if we couldchange all this? What impact would it have on reducing poverty andimproving lives? What barriers need to be overcome before this canhappen?

A close-up look at the emergence of a new global ethos ofinnovation, Technology at the Margins is a wake-up call for everyinternational corporation eager to remain competitive throughaccessible, affordable, and relevant ICTs. Take a look at just afew of the areas discussed here, as well as examples of ICTs thatare already creating new market opportunities and changing thefutures of entire populations:

  • Health education--mobile ovulation alert services
  • Disease surveillance and information gathering--acamera-phone microscope powerful enough to diagnose malaria andtuberculosis
  • ICT in the classroom--Intel-powered Classmate PC, a ruggedlaptop for kids and Microsoft's Windows Multipoint Server forschools
  • Microfinancing--meeting the financial needs of poorhouseholds through affordable drip irrigation technologies
  • Minimizing the impact of natural disasters--wireless sensornetworks that provide early flood detection in underservedcountries

Reflecting the authors' diverse backgrounds in engineering, science, business, architecture, education, and economic geography, Technology at the Margins challenges today's global companies toreframe their uses of existing technologies with innovative newones that make a difference in social and economic development.

About the Author:

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc. where his goal is to democratize access to healthcare by making diagnostics affordable and accessible. He was formerly a senior director for external research at Microsoft where he pioneered open innovation and funded seminal work in mHealth and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (GlobalCSR). She holds degrees in economic geography and international political economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company's global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports nonprofits with their technology needs. Badshah has been in the field of community development for over twenty-five years in various capacities in academia, nonprofits, and business.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. * Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs * Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies * Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid. Seller Inventory # AAH9780470639979

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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. * Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs * Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies * Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid. Seller Inventory # BTE9780470639979

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Book Description Wiley. Hardcover. Condition: New. 166 pages. Dimensions: 9.1in. x 6.2in. x 0.9in.Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needsTechnology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needsSuggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologiesChallenges businesses to rethink their uses of existing technologiesTechnology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780470639979

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