Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

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9780470651704: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
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Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was firstfelt in the marketing department, the social web is spreadingacross all business functions, impacting the way they communicate,operate, organize, and create value. A comprehensive digitalstrategy is essential for businesses hoping to build this new formof competitive advantage.

Everywhere explains how to put your digital strategy atthe center of how your organization communicates, operates,organizes itself, and creates value.

  • Develop a comprehensive digital strategy for yourorganization
  • Put your online business strategy at the center of yourcustomer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM,Harvard Pilgrim Health Care, and the government of Rwanda, craftnew online business strategies

The Web is not just another marketing channel. Put social media,email, Web, and other digital interactions Everywhere inyour business, and make digital business strategy the heart of yourthriving enterprise.

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From the Inside Flap:

Social media has upended the way the world communicates. No longerjust the focus of marketing departments, the conversations takingplace online have the power to drive innovation, perceptions, andsales in every industry. From research and development to humanresources, from the trenches all the way up to the top brass,social media has transformed how businesses communicate, operate,organize, and create value.

Everywhere explains how to put your digitalstrategy at the center of your organization. Social media taps intothe collective intelligence of people who are already activelyengaged with your company. It sounds an early alarm on trends,issues with your products, and ideas for improvements. Social mediaallows you to engage honestly and openly with stakeholders in a waythat your competitors aren't.

Internally, social media tools can foster conversations amongemployees, enhance strategy execution, and turn silo thinkers intobridge thinkers. Product development can take dramatic leapsthrough the use of proactive and vocal consumers, cross-functionalcollaboration, innovation brokers, and partnerships. Informationthat used to take a year to gather can now be sourced and fed intostrategy almost instantaneously. Everywhere gives youthe information you need to:

  • Determine who your most valuable constituencies are, find themon the Web, and monitor them without invading their sense ofprivacy
  • Understand how the social web has changed the consumerpurchase journey
  • Decide who should represent your company online and what typeof internal infrastructure is needed to maximize the value of theseexternal communities
  • Look at reporting structures, company policies, and proceduresto determine what helps and what hinders collaboration internallyand externally
  • Discover social tools that can improve communication betweenemployees
  • Learn how social media engagement is changing talentrecruitment, training, and retention

Social media engagement improves companies, empowers employees,and wins customers. It creates highly efficient enterprises, ableto reallocate inventory, capital, and talent on a real-time ratherthan quarterly basis. The social media age is upon us. Implementyour digital strategy now, and your company will thrive in this newreality.

From the Back Cover:

Praise for Everywhere

"Larry Weber clearly grasps the impact of ubiquitous socialtechnology on companies—the unprecedented opportunities aswell as the challenges. Companies that understand this new reality,and are building a comprehensive digital strategy to benefit fromit, are already differentiating themselves from their peers. Takeadvantage of his foresight to make sure that your company iscapitalizing on this new source of competitive advantage."
Dr. JAMES CASH, Emeritus James E. Robison Professorof Business Administration, Harvard Business School

"Everywhere is a leader's guide to creating—andgetting—value from social media. Larry Weber understands themedia and message of connectedness."
ELLIOT SCHRAGE, Vice President of GlobalCommunications,Marketing and Public Policy, Facebook

"Ongoing dialogue with customers, employees, and otherstakeholders will soon be the way every successful company doesbusiness. We'll come in to work and turn on the lights, turn on theheat, and turn on the voice of our customers. In Everywhere,Larry Weber has written another visionary book, making a compellingcase for the type of collaborative company that will have truecompetitive advantage in the future."
DIANE HESSAN, President and CEO, Communispace

"Once again, Larry Weber takes the highly complex and dynamicdigital world and gives a useful and practical guide for making itbecome an important part of your business . . . as it should be. Aswe all encounter the many impacts that digital media, socialnetworking, and digital communities are having on our businesses,make sure you access his keen thinking."
MARK NUNNELLY, Managing Director, Bain Capital

"Weber really gets that social media is a lot more than a set oftools that people use to chat with their friends and family. Thoseconversations are valuable sources of market intelligence, inputsinto product and service development, and sources of employeerecruitment—and, ultimately, lead to competitive advantage.At TripAdvisor, we live and breathe this stuff, as social media hasbeen the foundation of the company. Everywhere is a must-read forbusiness."
STEPHEN KAUFER, founder, President, and CEO,TripAdvisor

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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. * Develop a comprehensive digital strategy for your organization * Put your online business strategy at the center of your customer's experience, and at the heart of everything you do * Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise. Seller Inventory # AAH9780470651704

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