Austerity Business: 39 Tips for Doing More With Less

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9780470688724: Austerity Business: 39 Tips for Doing More With Less
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"These tips are worth their weight in gold to businesses of allsizes."
Peter Jones, CBE, Entrepreneur and star of TV'sDragon's Den

For any business, less really can be more.

We all face new, austere times. Whether starting up, survivingor seeking to dominate its niche, every business needs to adjust.Based on years of real business experience, this book shows youhow.

From reinvigorating staff with Dunkirk spirit, to buildingrevenues on a shoestring, this book tells you where to cut andwhere to keep spending.

Packed with witty anecdotes, inspirational quotes and commonsense advice, Austerity Business is a reinvigorating readfor any business leader sworn down by daily bad news – theage of austerity really can be about thriving, not justsurviving.

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From the Back Cover:

We all Face New, Austere Times

Whether you're starting up, surviving, or seeking to dominateyour niche, everyone needs to readjust. Based on years ofexperience at the coalface of running a business, Alex Pratt showsyou how less really can be more in terms of:

  • Getting your head straight
  • Reinvigorating staff with Dunkirk spirit
  • Hiring and firing
  • Securing your supply lines
  • Marketing on a shoestring
  • Strategies for future success

Packed with witty anecdotes, inspirational quotes and commonsense advice, Austerity Business is a reinvigorating readfor business leaders worn down by daily bad news - the age ofausterity really can be about thriving, not just surviving.

About the Author:

Alex Pratt is an award-winning entrepreneur, and one of the UK’s leading business figures.
He started trading bankrupt stock at the age of 16, and was quickly spotted as a National Rising Business Star. At 23, he founded his own company Sunalex, which specialized in the design of niche tasklighting products – making everything from reading lights and sewing lights, to map-reading lights for lights on spaceships. He is now Director of Serious Brands, an extension of his reading lights business, which provides a variety of goods for the 50 plus market.
He writes a monthly column on business at the Coalface in Director Magazine, and is an active member of the institute of Directors.

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