Statistics in Market Research

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9780470689370: Statistics in Market Research
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Offering a comprehensive overview of statistics in market research

Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.

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The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. One such group is that of market researchers, and this book provides a non-technical explanation of multivariate statistics in the context of their application in market research. The focus is on providing an understanding of these techniques and the benefits which can be gained from their use. The rationale behind the book is that it is possible for an interested non-technical person to gain a working understanding of multivariate analysis, and this gives the book a unique place in the market. The book assumes a a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research. It illustrates these techniques throughout with international examples and case studies. In keeping with the aims of the 'Applications in Statistics Series', the emphasis is on learning an application of statistics, in this case in market research, rather than on learning statistics per se.

About the Author:

Chuck Chakrapani is a research methodologist, educator, author, expert witness, and magazine and journal editor.

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Other Popular Editions of the Same Title

9780340763971: Statistics in Market Research (Arnold Applications of Statistics Series)

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ISBN 10:  0340763973 ISBN 13:  9780340763971
Publisher: Hodder Education Publishers, 2004
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Book Description John Wiley and Sons Ltd, United States, 2009. Paperback. Condition: New. 2. Auflage. Language: English. Brand new Book. Offering a comprehensive overview of statistics in market researchStatistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving. Seller Inventory # AAH9780470689370

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Book Description John Wiley and Sons Ltd, United States, 2009. Paperback. Condition: New. 2. Auflage. Language: English. Brand new Book. Offering a comprehensive overview of statistics in market researchStatistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving. Seller Inventory # AAH9780470689370

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