Strategic Market Management: Global Perspectives

3.77 avg rating
( 156 ratings by Goodreads )
 
9780470689752: Strategic Market Management: Global Perspectives
View all copies of this ISBN edition:
 
 

The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.  It will take into account the substantive changes made by David Aaker in the 8th and 9th edition of the US textbook.  The major differences in these and the 7th edition of the US book which, was the basis of the first European  adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.

A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats.

Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.

The unique aspects of the book are its inclusion of:

  • A business strategy definition that includes product/market scope, value proposition, and assets and competences.
  • A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.
  • Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.
  • Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.
  • Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.

This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.

There will be a website accompanying the book www.wileyeurope.com/college/aakerwith PowerPoint presentations and a set of lecture suggestions for each chapter; a test bank; several course outlines, and additional case studies.

About the Author:

David A. Aakeris Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has been awarded four career awards including the
1996 Paul D. Converse Award for outstanding contributions the development of marketing. He is the creator of the Aaker
Model™, has published more than 100 articles and 14 books

Damien McLoughlin is Professor and Director of the Academic Centre for Marketing Studies at the UCD Michael Smurfit Graduate Business School. His teaching is highly regarded and has been recognized with teaching awards from both the Smurfit and Quinn Schools of Business.

His work has been published in leading international journals. Professionally, he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

David A. Aaker
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Softcover First Edition Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB_US_1480911

More information about this seller | Contact this seller

Buy New
US$ 11.23
Convert currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Aaker, David A.; McLoughlin, Damien
Published by Wiley
ISBN 10: 0470689757 ISBN 13: 9780470689752
New PAPERBACK Quantity Available: > 20
International Edition
Seller:
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0470689757 Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9788126548927

More information about this seller | Contact this seller

Buy New
US$ 15.23
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

David A. Aaker; Damien McLoughlin
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Paperback Quantity Available: 4
International Edition
Seller:
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # US_9788126548927

More information about this seller | Contact this seller

Buy New
US$ 16.12
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

4.

David A. Aaker, Damien Mcloughlin
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Soft cover Quantity Available: 20
International Edition
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description 2014. Soft cover. Condition: New. International Edition. Book cover and ISBN different from US edition. Territorial Restrictions maybe printed on the book. This is an international edition. Seller Inventory # 495360

More information about this seller | Contact this seller

Buy New
US$ 10.91
Convert currency

Add to Basket

Shipping: US$ 6.85
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Aaker, David A.; McLoughlin, Damien
Published by Wiley
ISBN 10: 0470689757 ISBN 13: 9780470689752
New PAPERBACK Quantity Available: 10
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0470689757 Brand New,Paperback , International Edition , Same text as US edition ,Different ISBN /Cover , printed in english , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Seller Inventory # INIM30ZC943

More information about this seller | Contact this seller

Buy New
US$ 12.98
Convert currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

6.

Aaker, David A.; McLoughlin, Damien
Published by Wiley (2010)
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Paperback Quantity Available: 2
International Edition
Seller:
Wal-Store
(Frisco, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2010. Paperback. Condition: New. Brand New. Softcover/paperback.International Edition. Contents are same as US Edition. Seller Inventory # 0470689757

More information about this seller | Contact this seller

Buy New
US$ 14.00
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

7.

Aaker, David A.; McLoughlin, Damien
Published by Wiley
ISBN 10: 0470689757 ISBN 13: 9780470689752
New PAPERBACK Quantity Available: 10
International Edition
Seller:
Heidle S
(NEW MARSKE, REDCA, United Kingdom)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0470689757 Brand New ,International Edition ,Paperback , Same content as U.S edition ,Different ISBN & Cover , we ship from UK , EU ,fast delivery wordwide ( 5-8 business days ). Seller Inventory # INBA878

More information about this seller | Contact this seller

Buy New
US$ 12.96
Convert currency

Add to Basket

Shipping: US$ 5.77
From United Kingdom to U.S.A.
Destination, rates & speeds
International Edition
International Edition

8.

Aaker, David A.; McLoughlin, Damien
Published by Wiley
ISBN 10: 0470689757 ISBN 13: 9780470689752
New PAPERBACK Quantity Available: 10
International Edition
Seller:
Heidle S
(NEW MARSKE, REDCA, United Kingdom)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0470689757 Brand New ,International Edition ,Paperback , Same content as U.S edition ,Different ISBN & Cover , we ship from UK , EU ,fast delivery wordwide ( 5-8 business days ). Seller Inventory # IN121P1098

More information about this seller | Contact this seller

Buy New
US$ 13.14
Convert currency

Add to Basket

Shipping: US$ 5.77
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

David A. Aaker
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Paperback Quantity Available: 6
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description Paperback. Condition: New. international. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. Seller Inventory # 17062

More information about this seller | Contact this seller

Buy New
US$ 11.03
Convert currency

Add to Basket

Shipping: US$ 8.85
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

10.

David A. Aaker
ISBN 10: 0470689757 ISBN 13: 9780470689752
New Softcover Quantity Available: > 20
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABEADH$$%3121

More information about this seller | Contact this seller

Buy New
US$ 15.80
Convert currency

Add to Basket

Shipping: US$ 4.08
From India to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book