The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

3.75 avg rating
( 8 ratings by Goodreads )
 
9780470740316: The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. It serves as a “one-stop” source for valuation professionals as well as financial and marketing specialists, acquainting them with the principal valuation methods developed and practiced by various providers, and providing careful considerations of their respective efficacy, advantages, disadvantages, and prospects for the future.

"Brand valuation is one of the most difficult and challenging topics in branding. Gabriela Salinas should be congratulated for providing a thoroughly comprehensive and up-to-date treatment of the subject that will be extremely helpful to both practitioners and academics alike."
Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth, author of Strategic Brand Management

"It was high time for someone to provide a general, clear and complete vision of the increasing number of brand valuation methodologies. I am delighted to have such a precise and detailed review written by Gabriela Salinas"
Tim Ambler, Senior Fellow, Marketing Department, London Business School

"This book of Gabriela Salinas is, undoubtedly, the best book on brand valuation. It contains a remarkable review of the most popular methods and pervasive theories on the subject. With extreme clarity, it reveals the limitations of different approaches and suggests improvements for all of them"
Pablo Fernández, Professor of Finance, IESE Business School

“Gabriela Salinas has neatly compiled all pertinent information on brand metrics and valuation, and presented us with a comprehensive synopsis of the critical issues in the field of brand valuation today. Managers and specialists alike will find her work intelligent, methodical, and easy to understand and use.”
Don Schultz, Professor of Integrated Marketing Communication, Medill School of Journalism, Northwestern University

“This work is an impressive mix of marketing and finance, and one of the most comprehensive reviews that I have seen on the topic of brand valuation”...
Aswath Damodaran, Professor of Finance and David Margolis Teaching Fellow at the Stern School of Business at New York University

The International Brand Valuation Manual by Gabriela Salinas is a detailed worldwide overview of valuation methodologies. She sees considerable growth but little consistency. She finds the “royalty Savings” method “the one that presents the fewest weaknesses relative to others, even though said weaknesses are not small nor minor.” She says that “one of the greatest sources of conflict” is in choosing discount rates. She concludes that the vast majority of valuation specialists views the choice of a discount rate as more of an art than a science, and therefore uses various mechanisms to reflect the brand-specific risk in the discount rate. The book is a worthwhile read for anyone interested in brand valuation.
Shannon Pratt, CEO, Shannon Pratt Valuations, Inc.

From the Inside Flap:

This book provides:

  • A thorough overview of all the tools available for the brand valuation practitioner: As a “brand valuation manual”, the book provides precise tools for practitioners to implement different valuation approaches in real practice. It offers extensive coverage of a vast range of brand valuation methodologies and providers that exist in the market in order to provide guidelines for the practitioner when he needs to implement different methodologies.
  • An in-depth analysis of a broad myriad of methodologies, which allows practitioners to understand potential flaws and pitfalls derived from the application of such methods: It is crucial that specialists be familiar with their options before advising clients on which methodology to employ, or adopting one themselves.
  • A “one-stop” source of reference to solve practical implementation doubts for the practitioner: The book constitutes a reliable “one-stop” reference book, that could efficiently and meaningfully introduce all valuation professionals to the various methods developed and practiced all over the world
  • An informed view on the appropriate usage and suitability of each methodology in relation to different types of applications: Currently, with the issue of the new IFRS3, it is essential to understand the advantages, disadvantages and suitability of different methods in order to estimate fair value.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 86.00
US$ 58.27

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Gabriella Salinas
Published by John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. Language: English . Brand New Book. The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This one-stop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain. Bookseller Inventory # AAH9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.27
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Gabriella Salinas
Published by John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. Language: English . Brand New Book. The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This one-stop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain. Bookseller Inventory # AAH9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.92
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Gabriela Salinas
Published by Wiley 2009-08-14, Chichester (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Wiley 2009-08-14, Chichester, 2009. hardback. Book Condition: New. Bookseller Inventory # 9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.69
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Salinas, Gabriela
Published by John Wiley and#38; Sons (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Quantity Available: 12
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2009. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.39
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Gabriela Salinas
Published by John Wiley & Sons
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: 16
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.13
Convert Currency

Add to Basket

Shipping: US$ 9.19
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Salinas
Published by John Wiley & Sons (2016)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780470740316_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.66
Convert Currency

Add to Basket

Shipping: US$ 5.14
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Salinas, Gabriela
Published by Wiley
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: 4
Seller:
Diafan Media
(Geneva, IL, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 0470740310 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Bookseller Inventory # 2BOOK2P272674

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 67.25
Convert Currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, Rates & Speeds

8.

Gabriela Salinas
Published by Wiley (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # M0470740310

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Gabriela Salinas
Published by John Wiley and#38; Sons (2009)
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description John Wiley and#38; Sons, 2009. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780470740316

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.01
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

GABRIELA SALINAS
ISBN 10: 0470740310 ISBN 13: 9780470740316
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description 2009. Hardback. Book Condition: NEW. 9780470740316 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0772873

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.53
Convert Currency

Add to Basket

Shipping: US$ 10.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book