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Building on the strengths of its popular previous edition Management: Core Concepts and Applications, 2nd Australasian edition has been thoroughly revised and updated to reflect the three key aspects of contemporary undergraduate introductory management education:
The text's 16 chapters are presented in a lively and concise manner ideal for the typical 12 or 13 teaching weeks of a semester. Its flexible framework allows instructors to teach students through the use of interactive tools such as case studies, exercises and projects. These action-oriented learning activities complement the text's solid foundation of knowledge-based theory material.
There is a balanced coverage of both small to medium sized enterprises and larger multinational organisations operating in Australia, New Zealand and the Asia-Pacific region. A critical thinking perspective is integrated throughout the book, asking and encouraging students to analyse the theory in light of real-world examples.
Key themes of the text include:
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Book Description Wiley, 2008. Condition: New. book. Seller Inventory # M047081487X