Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to realise its full potential as a positive and sustainable economic, ecological, social and cultural force. This textbook gives students an introductory exposure to tourism that provides a foundation for further informed engagement with the sector, first in the remainder of their tertiary studies and then in their capacity as managers.
This fourth edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions.
The twelve chapters in this book have been carefully arranged so that together they constitute a logical and sequential introductory tourism management subject that can be delivered over the course of a normal university semester.
"synopsis" may belong to another edition of this title.
David Weaver, George Mason University Virginia, USA
Laura Lawton, George Mason University Virginia, USA
"About this title" may belong to another edition of this title.
Book Description Wiley, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110470820225
Book Description John Wiley & Sons, 2013. Paperback. Book Condition: Brand New. 4th edition. 432 pages. 9.50x7.00x1.00 inches. In Stock. Bookseller Inventory # zk0470820225
Book Description Wiley, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0470820225
Book Description Wiley, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-268-52-3948403