This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Market Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers:
This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.
"synopsis" may belong to another edition of this title.
Rob Monster is the founder and CEO of Global Market Insite Inc. (GMI). As a visionary, he is rapidly developing awareness in the industry on how the internet can be applied to market research.Dr Raymond Pettit is the President of ERP Associates and member of Barite College faculty where he lectures on Interactive Internet Marketing, e-Research and e-Commerce in the MBA track in the Zicklin Business School.
"About this title" may belong to another edition of this title.
Book Description Wiley, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P110470820640
Book Description Wiley, 2002. Condition: New. book. Seller Inventory # M0470820640