Market Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers:
This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.
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Rob Monster is the founder and CEO of Global Market Insite Inc. (GMI). As a visionary, he is rapidly developing awareness in the industry on how the internet can be applied to market research.Dr Raymond Pettit is the President of ERP Associates and member of Barite College faculty where he lectures on Interactive Internet Marketing, e-Research and e-Commerce in the MBA track in the Zicklin Business School.
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Book Description Wiley, 2002. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0470820640
Book Description Wiley. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2777855722
Book Description Wiley, 2002. Hardcover. Book Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0470820640