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The 22 Irrefutable Laws of Advertising (And When to Violate Them) has a simple objective: to codify the proven universal rules behind the world’s most successful campaigns; with each ‘Law’ nominated by a different world-renowned advertising guru.
Global ad superstars like Brazilian Marcello Serpa (The Law of Simplicity), Singapore’s Neil French, multi-award winning Americans Jamie Barrett and David Lubars (The Law of Evolution), South Africa’s Graham Warsop and UK legend Dave Trut (The Law of Selling) are rubbing opinions with famous agency network CEOs like Saatchi’s Kevin Roberts, Fallon’s Anne Bologna (The Law of Relevance) and Y&R’s MT Rainey (The Outlaw), who are sitting beside landmark authors like Al Ries (The Law of Positioning), Jean-Marie Dru (The Law of Disruption), plus Asia’s Jim Aitchison.
If you’re holding this book, the future of advertising is in your hands.
“It’s like 22 books in one,” said Saatchi & Saatchi’s worldwide creative director, Bob Isherwood.
Easy to read, beautifully argued, wall-to-wall wisdom. Michael Newman’s (Creative Leaps) second advertising book is mandatory reading for any marketer hungry for success.
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks97697