Winning in the Indian Market: Understanding the Transformation of Consumer India

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9780470821992: Winning in the Indian Market: Understanding the Transformation of Consumer India

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals... She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad

Thought provoking and topical, it will be of great value to a wide spectrum of people, most importantly to those global firms and their senior management who are looking for credible insights and data to create these winning strategies. It will also be of immense help to those management students and academic researchers who are interested in understanding the Indian consumer market. - N.R. Narayana Murthy

Winning in the Indian Market: Understanding the Transformations of Consumer India is one of the most insightful books on how a multinational company can win in India by managing the diversity, complexity and affordability of Indian consumers. My congratulations to Rama Bijapurkar for writing a reader-friendly book with captivating case studies based on her highly successful consulting experiences - Jagdish N. Sheth

Rama Bijapurkar is one of the very few global minds who doesn't paint emerging markets with a developed country brush. In this book, she uses her deep understanding of India to deliver a highly informative piece of work. Anyone looking to profit from eh boom in developing countries such as India would be well advised to first read this very thoughtful - Ruchir Sharma

India is a "chaos" market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. - Kishore Biyani

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From the Inside Flap:

India is on the brink of a consumer revolution. With the government implementing increasingly laissez-faire policies to open up the domestic market and with a burgeoning middle-class population, the long-term potential is spectacular. However, India's complex consumer structure and characteristics are proving to be a challenge to many successful global companies. India ranks in the world's top ten countries in terms of population and GDP, but ranks below 100 in percapita income. Never before in history have so many low-income people been subjected to such overwhelming economic progress and the effects of globalization and technological advances.

Winning in the Indian Market: Understanding thje Transformation of Consumer India provides CEOs and business leaders with a factual and holistic insight into Consumer India. It identifies the key business strategies, mindse4ts, and assumptions which global corporations should be taking on board.

  • What are the traps and minefields that global entrants into India do not see and which cause the most trouble?
  • What are the big opportunities that they fail to go after?
  • what are the big transformations that this market demands and which company strategies fail to make?

This insightful and entertaining book, from one of India's leading consumer experts, provides thought-provoking answers to these questions, and more. To win in an emerging market like the India, new business strategies, perseverance, and innovation are crucial. Rama Bijapurkar draws on her years of experience with some of India's Leading companies and multinationals operating in India, to offer the keys to success in this complex yet compelling market.

About the Author:

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer behavior. Acclaimed and sought-after for her unique 360° insight on consumers and her out-of-the-box thinking on new products and new business models for emerging markets, she is the consultant of choice for an impressive list of companies, ranging from established Fortune 500 corporations to interesting Indian start-ups. She serves as an independent director on the boards of some of India's leading companies and is Visiting Faculty at the Indian Institute of Management, Ahmedabad. Her rich and varied experience of three decades in business strategy, consulting and market research includes employment with McKinsey & Company, MARG Marketing and Research Group and full time consulting with Hindustan Lever Ltd.

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Bijapurkar, Rama
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