Succeeding Like Success: The Affluent Consumers of Asia (Masercard Worlwide)

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9780470822104: Succeeding Like Success: The Affluent Consumers of Asia (Masercard Worlwide)
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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

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SUCCEEDING LIKE SUCCESS
The Affluent Consumers of Asia

In the next 10 years, the affluent consumers of Asia will reshape markets with their enormous purchasing power and trend-setting lifestyles like never before; recasting products and services through their changing demand, and offering up enticing and lucrative opportunities for businesses to innovate and succeed.

Who are these affluent consumers and what are their tastes and preferences? These are key issues that businesses need to address if they are to be successful in winning them over as customers. 

Understanding them in turn requires delving deeply into the socioeconomic processes through which they have attained their wealth; in other words, mapping their pathways to affluence. The three major pathways—the pioneering, the inheritance and the professional pathways—shape and condition these affluent consumers, along with private aspirations and cultural traditions. 

The amount of purchasing power that they will command is truly impressive: the combined discretionary spending of these affluent consumers in 12 key Asia/Pacific markets, over 70 million households strong in 2015, will exceed $600 billion. Businesses can succeed fabulously by learning how to work with these successful customers.

About the Author:

Dr. Yuwa Hedrick-Wong is a business strategist and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.

As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints.

Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the School of Management of Fudan University in Shanghai, China, and also chief strategist at Davos Management Insititute. 

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