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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
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SUCCEEDING LIKE SUCCESS
The Affluent Consumers of Asia
Dr. Yuwa Hedrick-Wong is a business strategist and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints. Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the School of Management of Fudan University in Shanghai, China, and also chief strategist at Davos Management Insititute.
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Book Description Wiley, 2007. Condition: New. book. Seller Inventory # M0470822104
Book Description Wiley, 2007. Paperback. Condition: New. 1. Seller Inventory # DADAX0470822104