Elite China: Luxury Consumer Behavior in China

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9780470822678: Elite China: Luxury Consumer Behavior in China

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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"Pierre Xiao Lu's analysis of the elite consumers of china stands alone in the field. he goes beyond the usual and frequently superficial, survey-based, reviews; seeking to anchor his analysis in a detailed examination of luxury consumption in the rich and complex history of Chinese culture and society. The result is a set of new and powerful insights into the evolutionary dynamics of China's consumer market for luxury products and brands.It is a must for business executives interest in China's rapidly expanding luxury consumer markets."
—Yuwa Hedrick-Wong

"Pierre Xiao Lu provides groundbreaking evidence on how to succeed in the Chinese luxury market. His recommendations are based not only on sound consumer research but on historical and sociological data. Entrepreneurs and companies wishing to establish a presence in the Chinese market will learn from this book how to avoid costly commercial mistakes by developing retailing and communication strategies for luxury products that relate to the positive connotations of luxury within the Chinese culture."
—Concetta Lanciaux

"As the Chinese luxury market becomes increasingly important, a discerning insight into the Chinese luxury consumer behavior is of utmost importance! Pierre Xiao Lu's book is timely and strategically vital for those who wish to succeed in the world's biggest market. The book is very inspiring, entertaining and enriching. It is well researched, argued, and supported by evidence. It links China's past glorious days to its present and future as one of the most sophisticated luxury markets in the world. it is highly recommended to those who want to learn more, or update their knowledge of Chinese luxury consumers."
—Michel Phan

"Elite China is a very timely and incisive book which forces the reader to go beyond conventional views of the Chinese market. Lu does a very good job of describing the fascination but also the ambivalence of Chinese consumers toward luxury brand and goods. The book is well documented and offers powerful insights and a wealth of practical recommendations. It is a great read."
—Christian Pinson

From the Inside Flap:

Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view.

Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands.

After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences.

the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established brands, but also for new brands (whether international or Chinese) who want to succeed in this booming market for luxury goods.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. A ground-breaking exploration of the Chinese elite s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market. Bookseller Inventory # AAH9780470822678

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. A ground-breaking exploration of the Chinese elite s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market. Bookseller Inventory # AAH9780470822678

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