The Art of Retail Buying: An Insider's Guide to the Best Practices from the Industry - Hardcover

Jacobsen, Marie-Louise

Hardcover

ISBN 10: 0470823224 ISBN 13: 9780470823224

Publisher: Wiley, 2008

Synopsis

Buying for retail is a demanding and challenging job that requiresa creative flair, a strong awareness of fashion trends, life trendsas well as good interpersonal and team working skills. Buyers andmerchandisers have to ensure that the right merchandise is beingsent to the right stores, at the right time, in the rightquantities. This takes a blend of forward planning and rapidresponse to consumer demands. In combination with the other areasof the business, success comes from maximizing profit, which isachieved through anticipating customer needs and responding rapidlyto immediate issues. It involves complex data analysis, liaisonwith the stores operation teams and balancing store stock levels.

To succeed as a professional buyer, you will need stronganalytical and numerical skills, an interest and understanding ofconsumer demands and strong commercial awareness. You also need tohave an ability to understand and prioritize issues quickly andefficiently. Progression into the Merchandising function alsoinvolves the ability to manage change. The better equipped you arein your buying function the better you will be able to adapt tothese changes. The best change of all is to graduate from a goodbuyer to an outstanding one!

To handle the complexity of data and to enable you to contributeeffectively in the critical role of a buyer, you need the rightskill-sets and a right mind-set. Both of which can be learned inThe Art of Retail Buying.

This easy to read guide is written in a concise & pictorialstyle with colorful images that enables you to follow step-by-stepeach function of a buyer. The Art of Retail Buyingwill inspire you, motivate you and encourage you towardsmerchandising excellence!

About this title

About the Author:

Marie-Louise Jacobsen has more than 28 years of international marketing experience in retailing and merchandising. Part of her career in the retail industry was spent in Asia where she was the General Manager of Merchandising for Robinsons & Co. Singapore for 16 years. Prior to that Marie-Louise worked in Denmark as an International Marketing Manager for Royal Copenhagen Retail, and as Vice-Director with AC Illums A/S in Copenhagen.

About this edition

• Publisher: Wiley
• Publication date: 2008
• ISBN 10: 0470823224
• ISBN 13: 9780470823224
• Binding: Hardcover
• Edition number: 1
• Number of pages: 405