Playing to Wiin: Nintendo and the Video Game Industry?s Greatest Comeback

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9780470825129: Playing to Wiin: Nintendo and the Video Game Industry?s Greatest Comeback

How Nintendo reclaimed its spot at the top of one of the world's most competitive industries

Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game.

But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world.

  • Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivals
  • An inspirational story of a stunning business turnaround and the hyper-creative minds behind it
  • Written by an acclaimed financial and business journalist based in Tokyo

Offering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history.

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From the Back Cover:

An intelligent, well-crafted, thoroughly researched and wonderfully entertaining look at one of Japan’s oldest and most successful companies. A must-read for anyone interested in gaming industry and/or Japanese business in general. Among its many pleasures is the portrait Dan Sloan paints of Hiroshi Yamauchi, one of the world’s most enigmatic corporate leaders.—Robert Whiting, Author of You Gotta Have Wa and Tokyo Underworld

The last decade was a period of tremendous change for a broad range of technologies affecting the industries of Japan and those across the globe. Playing to Wiin very interestingly details the story of one major industry and leading company, Nintendo, which made change a key to its even greater success.—Dr. Sachio Semmoto, Founder, Chairman and CEO
EMOBILE Ltd.


Daniel Sloan gives us a riveting tale told uncommonly well, peppered with insights from the front lines and anecdotes that make this a compelling analysis. This tale of creative adaption sits uneasily with pervasive images of woeful Japanese business management, helping us to peel back layers of misleading stereotypes. It is an also an interesting read of how Nintendo swept its customers off their feet.—Professor Jeff Kingston, Temple University Japan
Author of Contemporary Japan: History, Politics and Social Change since the 1980s

In a thorough, modern history of not only Nintendo, but of its rivals Sony and Microsoft, Dan Sloan offers a delightful read about a real life “strategy game” played by some of the most creative minds on earth. Here is one of the best tales I know of a Blue Ocean strategy that shocked the competition and enthralled a new—and still growing—class of global gamers.—John Beck, President, North Star Leadership Group
Author of The Kid’s are Alright and Japan’s Business Renaissance

Playing to Wiin is a fascinating account of one of the most challenging and interesting growth industries. Any top executive, new entrants, observers or customers interested in gaining a better grasp of the video games industry must read this book. It is engaging, insightful and strategic.—Martin Roll, Business & Brand Strategist, Martin Roll Company
Author of global bestseller Asian Brand Strategy

Playing to Wiin is a fast-paced and fascinating narrative of gaming history laced with anecdotes about the individuals who created and shaped a multi- billion dollar industry. Readers will not only find it a very informative history of video games and those who created them, but discover insights into Japanese culture and how it was likewise changed by the gaming phenomenon. Like a good video game, there is a depth to it one can discover through repeated reading.—Richard A. Moe, Professor, Faculty of Global Media Studies
Komazawa University

From the Inside Flap:

Nintendo’s award-winning home console—the Wii—changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nintendo shocked them all with the launch of their revolutionary product. But the story of this secretive, lowprofile company has rarely been told. How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world’s most fiercely competitive industries?

In Playing to Wiin, Daniel Sloan details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software. All these factors combined to expand the gaming population and drive Nintendo to the top of its industry.

This fascinating book is essential reading for any executive looking for an inspirational story about creative turnaround strategy.

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Sloan, Daniel
Published by Wiley (2011)
ISBN 10: 047082512X ISBN 13: 9780470825129
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Murray Media
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Book Description Wiley, 2011. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11047082512X

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