CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets

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9780470825204: CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
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Globalization has changed the nature of many markets. Previouslyprotected local industries have been forced to become morecompetitive, a situation that provides both opportunities andchallenges. Key among these is the challenge of implementingresponsible business practices. Corporate social responsibility(CSR) is widely recognized as a worthy commitment to ensuresustainable benefit for both corporations and communities. CSR isalso becoming an important base for businesses to build trust andconfidence in their stakeholders, with the potential to provide acompetitive edge.

To ensure sustainable growth opportunities, companies shouldpursue the three key dimensional values of creation:

  • Profit
  • People
  • Planet

Well defined and strategic CSR activities will ensure an optimumbalance between social, environmental, and economic factors forsustainable profits. Hence, CSR has to be embedded within thebusiness strategy to provide a competitive edge in the areas ofbrand equity, corporate reputation, employee retention, andenvironmental conservation.

Although the principles of CSR are essentially the sameglobally, each location still calls for different emphasis in theimplementation process. Successful application of CSR principles isdirectly influenced by the business understanding of its businessstrategy in proportion to the needs of the local community.

As someone who has implemented all the above activitiessuccessfully, author Sri Urip is well placed to discuss effectiveCSR strategies to 21st century companies.

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About the Author:

Sri Urip is a former CEO of PT Unilever Indonesia. Duringher 30 years of service with Unilever, Sri Urip combined the CSRprinciples of continuous community building and development withcreative marketing for market expansion, resulting in thesustainability of Unilever's dominance in these markets up to thepresent day.
Sri Urip is also a former Independent Commissioner of PT MultiBintang Indonesia Tbk (a member of the Heineken Group, 1999-2007),PT Sepatu Bata Tbk (a member of Bata International 1999-2010) andPT Dynaplast Tbk (2000-2007). She is currently IndependentCommissioner of PT Bank CIMB Niaga Tbk.
As a seasoned CSR practitioner with long practical experience, SriUrip is one of the most sought-after speakers on Corporate SocialResponsibility for various forums in Indonesia.

Review:

This is an important book written with the authority and experienceof many years of high-level management, at the cutting edge ofCorporate Social Responsibility (CSR) in Indonesia and beyond. Thecase studies are excellent and mix examples from emerging anddeveloped markets with insight and understanding. Above all theyshow cause for optimism amidst the challenges faced by localcompanies and MNEs in developing countries.
-- Geoffrey Williams, FRSA, FMIM
CEO, OWW Consulting

CSR Strategies is useful reading for decision makers within thepublic and private sector organizations. The book offers practicalinsights for business people as well as academics because theperspectives shared are the work of a seasoned practitioner who hasbeen very successful in implementing the right CSR principles
-- Mas Achmad Daniri
Chairman, National Committee on Governance and
Chairman, Mirror Committee on Social Responsibility, ISO 26000,Indonesia


Impactful and sustainable CSR initiatives can only be obtained ifcorporations can translate their CSR concepts into corporatehabits. CSR Strategies serves as an important, practical referencefor corporations desiring to do so.
-- Risa Bhinekawati
Chairperson and Executive Director, Danamon PeduliFoundation

In the 70s, Sri Urip led the way in putting CSR into practice inIndonesia before the term was even used. She is now again leadingin establishing a firm theoretical foundation for the relevance ofCSR in today's business.
-- Elmar Bouma
Director, Indonesian Netherlands Association

CSR Strategies stands out among the crowd particularly because itwas written based on the real-life experiences of the author-formerCEO of Unilever Indonesia, who had developed a number of Unilever'sbrands into undisputable market leaders.
-- Chrysanti Hasibuan-Sedyono
Vice Chair, Board of Management, Indonesian Business Links

Unilever Indonesia's first female CEO demonstrates how perfectunderstanding of a developing market and tailored production,distribution, and marketing, applied with CSR principles, combineinto a money-making exercise with only winners at the end.Employment  and wealth created from this exercise will helpimprove wealth distribution and close the poverty gap. Fact- andcase-based experiences condensed in this book are a must-read forthose involved in legislative CSR procedures. 
-- Rio Praaning Prawira Adiningrat
Managing Partner, PA Group

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. Language: English . Brand New Book. Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: * Profit * People * Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies. Seller Inventory # AAH9780470825204

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. Language: English. Brand new Book. Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: * Profit * People * Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation.Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies. Seller Inventory # AAH9780470825204

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