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The practice of global account management (GAM) requires the development of a new structure, which is needed to support the global account manager. Companies are struggling with the components of this new structure as well as with GAM’s role providing additional value for the global account, which could not be provided effectively at the local level. Supported by case studies and interviews, this book examines the key aspects of developing and managing global customers.
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Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. Seller Inventory # B9780470848920
Book Description Condition: New. If you buy a new BMW you may be surprised as much by the ownera s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a yeara s collaboration with Xerox that has radically improved the product and decimated costs. Num Pages: 270 pages, Illustrations. BIC Classification: KFFM; KJK; KJM. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 21. Weight in Grams: 522. . 2003. 1st Edition. Hardcover. . . . . Seller Inventory # V9780470848920
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