Shift!: The Unfolding Internet - Hype, Hope and History

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9780470850787: Shift!: The Unfolding Internet - Hype, Hope and History

"Frameworks must be lived with and explored before they can be broken." Thomas Kuhn
Discovery is a scientific process that must unfold in time. Oxygen was first described as 'air itself entire', and Uranus was assumed to be a comet because all the planets were known and named. It takes time for us to realise that something has arrived that did not previously exist, and to stop imposing old terminology and expectations upon it. Using a host of vivid historical examples, Edward Burman uses the 'paradigm shift' thinking explored by Thomas Kuhn in The Structure of Scientific Revolutions (over a million copies sold) to assess the Internet as a scientific breakthrough like any other. Dismissing its attempted hijack by 'dot com' business as cynical and doomed to failure, he unravels the past and predicts a time close ahead when barriers will fall, perceptions will change, and the Internet will penetrate our way of life with a power greater than electricity, the car or the telephone.
If you thought the Internet was someone else's business, think again.

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From the Inside Flap:

In this unique book Edward Burman argues that to date we have been unable to see the wood for the trees in Internet life. Undergoing a Shift! comparable to the introduction of electricity, the telephone or the motor car, our various attempts to make sense of it have led us down a series of blind alleys or 'pre-paradigms (most visibly the overvaluation of the dot com companies)  all apparently based on contemporary fact and built to last, but all ultimately damaging to popular belief in the new mediums potential. Unsure of the ground ahead, our steps have faltered, and in 2002 there is a tendency in companies to underestimate the impact of the Internet, as powerful as that in 1999 to overestimate it.

And yet, the author counters, see how far we have come! Already we take instant connection for granted, and the Internet is embedded deep in our personal and working lives. The problem, he explains, is that as we undergo a "Shift!" of this magnitude we are necessarily unable to see where we are going. Thus we persist with old terminology and models in the new paradigm. Companies continue to place 'tollbooths in a world designed to offer freedom of movement. People still see the Internet as the province of the young and gifted. There is not even widespread agreement as to what the Internet is supposed to do - what it is for.

Drawing on colourful vignettes from the scientific past to inform its vision of the technological and cultural future, "Shift!" looks ahead to a time when the public will indeed embrace the Internet as wholly as the electric light, the telephone and the car - when capability becomes usability and the benefits outweigh the costs for young and old alike; whennew ways of learning change education forever; when the Internet becomes so much a part of life as to be invisible. And when the "Shift!" is complete.

From the Back Cover:

Discovery is a process that must unfold in time. Drawing on colourful vignettes from the scientific past to inform his vision of the technological and cultural future, Edward Burman uses the 'paradigm' thinking explored by Thomas Kuhn in The Structure of Scientific Revolutions (over a million copies sold) to assess the Internet as a breakthrough like any other. Dismissing its attempted hijack by dot.com business as cynical and doomed to failure, he cuts through uncertainty to point out how far we have come - already we take instant connection for granted, and the Internet is embedded deep in our personal and working lives.

The problem, he explains, is that as we undergo a Shift! of this magnitude we are unable to see where we are going. Thus we persist with old terminology and models in the new paradigm. Companies continue to place 'tollbooths' in a world designed to offer freedom of movement. People still see the Internet as the province of the young and gifted. There is not even general agreement as to what the Internet is really for. Shift! unravels the past and predicts a time close ahead when capability becomes usability, benefits outweigh costs, and the public embraces the Internet as wholly as the electric light, the telephone and the car.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Paperback. Book Condition: New. New.. Language: English . Brand New Book. Frameworks must be lived with and explored before they can be broken. Thomas Kuhn Discovery is a scientific process that must unfold in time. Oxygen was first described as a air itself entirea , and Uranus was assumed to be a comet because all the planets were known and named. It takes time for us to realise that something has arrived that did not previously exist, and to stop imposing old terminology and expectations upon it. Using a host of vivid historical examples, Edward Burman uses the a paradigm shifta thinking explored by Thomas Kuhn in The Structure of Scientific Revolutions (over a million copies sold) to assess the Internet as a scientific breakthrough like any other. Dismissing its attempted hijack by a dot coma business as cynical and doomed to failure, he unravels the past and predicts a time close ahead when barriers will fall, perceptions will change, and the Internet will penetrate our way of life with a power greater than electricity, the car or the telephone. If you thought the Internet was someone elsea s business, think again. Bookseller Inventory # AAH9780470850787

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