Complicated Lives: The Malaise of Modernity

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9780470857014: Complicated Lives: The Malaise of Modernity
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Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world.

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From the Back Cover:

Steadily rising affluence and greater freedom have brought us morechoices, more opportunities, and richer lifestyles than everbefore.

However, here is the 'paradox ofprogress' – that our expectations are greater thanever, that there is never enough time, and that the great majorityof us are suffering from 'choice overload'. Life often feels toohectic, too pressured – too complicated.

Would we really want to turn back the clock to simpler times?Absolutely not – today’s consumers arericher, healthier, safer and have more freedom than any beforethem. But to reap the benefitsof progress, consumers need help tocope with the complexities they face. This is the key problem inthe lives of the affluent majority, and a prime opportunity forbusiness in the 21st century.

In a book as useful to consumers as it is to businessstrategists, Willmott and Nelson present in-depth analysis ofthe complexities of modern consumers’ lives, and provideinnovative and practical responses for business and marketingstrategy.

From the Inside Flap:

The crux of the book is that people now live complicated lives. Itoutlines the different areas of complexity in consumers’lives: the vast range of choices and information now available tothe consumer; expectations and aspirations constantly on the rise;fluid and flexible family lives; an ongoing struggle to redefineroles and responsibilities in the household; complex and demandingcareers, new anxieties to deal with ... to name but a few.

The book suggests how companies can prosper by helping consumershandle these complexities and how customer relationship managementcan be improved by recognition of the particular issues thatparticular consumers may face. It outlines to organizations thehuge opportunities available to them if they can really understandthis critical aspect of people’s lives.

The book draws on many resources, both commercial and academic,and in particular on a three-year project carried out with AbbeyNational, the retail bank.

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9780470012635: Complicated Lives: The Malaise of Modernity

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ISBN 10:  0470012633 ISBN 13:  9780470012635
Publisher: Wiley, 2005
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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. "Complicated Lives" examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today's complex, multi channel world. Seller Inventory # AAH9780470857014

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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There s no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today s complex, multi channel world. Seller Inventory # AAH9780470857014

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