Complicated Lives: The Malaise of Modernity

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9780470857014: Complicated Lives: The Malaise of Modernity

Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world.

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From the Back Cover:

Steadily rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before.

However, here is the 'paradox of progress' – that our expectations are greater than ever, that there is never enough time, and that the great majority of us are suffering from 'choice overload'. Life often feels too hectic, too pressured – too complicated.

Would we really want to turn back the clock to simpler times? Absolutely not – today’s consumers are richer, healthier, safer and have more freedom than any before them. But to reap the benefitsof progress, consumers need help to cope with the complexities they face. This is the key problem in the lives of the affluent majority, and a prime opportunity for business in the 21st century.

In a book as useful to consumers as it is to business strategists, Willmott and Nelson present in-depth analysis of the complexities of modern consumers’ lives, and provide innovative and practical responses for business and marketing strategy.

From the Inside Flap:

The crux of the book is that people now live complicated lives. It outlines the different areas of complexity in consumers’ lives: the vast range of choices and information now available to the consumer; expectations and aspirations constantly on the rise; fluid and flexible family lives; an ongoing struggle to redefine roles and responsibilities in the household; complex and demanding careers, new anxieties to deal with ... to name but a few.

The book suggests how companies can prosper by helping consumers handle these complexities and how customer relationship management can be improved by recognition of the particular issues that particular consumers may face. It outlines to organizations the huge opportunities available to them if they can really understand this critical aspect of people’s lives.

The book draws on many resources, both commercial and academic, and in particular on a three-year project carried out with Abbey National, the retail bank.

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Michael Willmott, William Nelson
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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There s no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today s complex, multi channel world. Bookseller Inventory # AAH9780470857014

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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There s no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today s complex, multi channel world. Bookseller Inventory # AAH9780470857014

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