The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

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9780470923276: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
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The social web has changed the way we do business forever

The future of your company is not in measured, consideredresponses and carefully planned initiatives. Business today isabout near-instantaneous response. About doing the best you canwith extremely limited information. About every customer being areporter, and every reporter being a customer. About winning andlosing customers in real-time, every second of every day. About amonumental increase in the findable commentary about ourcompanies.

Having the time and information required to make a consideredbusiness decision is a luxury - a luxury that's quickly facingextinction. Yet business hasn't adapted to this evolution. Andadapt you must.

This book isn't about how to "do" social media.Instead, The Now Revolution outlines how you mustretool your organization to make real-time businesswork for you rather than against you. Read aboutseven shifts that will help you make your company faster, smarter,and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you dobusiness, from the inside out. It impacts your organizationculturally, operationally, and functionally. This book is yourguide to making the changes you need, and to harnessing thepotential of this new communication era.

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From the Back Cover:

PRAISE FOR THE NOW REVOLUTION

"The revolution is inside, not just out. This book makes itperfectly clear thatsocial media is not a substitute for TV or PR.Instead, it demands that youchange who you are and what you do, nothow you talk about it."—Seth Godin, author of Linchpin

"Jay and Amber have penned a book that truly isn't a socialmedia book. In other words, this isn't the book you pick up whenyou want to create a blog or Twitter feed orFacebook group; rather,this is the book to read when you need to understand howour newlysocial and connected world has disrupted business as usual."—Ann Handley, Chief Content Officer, MarketingProfs

"The real-time revolution is happening all around you whetheryou choose to join or not. My advice, devour this guide to therevolution and get in the game—NOW!"—John Jantsch,author, Duct Tape Marketing and The Referral Engine

"Action. I no longer read a business book like this seekingthoughts and ideas. I readthem to get actionable bits I can employimmediately. 'Now' is staring all businesses in the face. Itdoesn't matter whether you want to join the conversation. They'realready shouting for you (or at you). Get this book and heed Baerand Naslund's advice. Now."—Chris Brogan, President, HumanBusiness Works and bestselling author of Trust Agents

"This book should be read by every person who thinks socialmedia ismerely a new tactic for generating clicks and sales. Baerand Naslund make thecase that changes in our world don't justsuggest ways our communication or marketingstrategies must bealtered but instead require transformation of the enterprise.Thisisn't just an inspirational book but a practical one."—AugieRay, Senior Analyst, Forrester Research, Inc.

"Jay and Amber have gone from two of the best bloggers in thebusiness,to coauthors of one of the best books for business. Thequestion isn't 'if'you should read this, but 'when.' And the answeris in the title."—Scott Stratten, bestselling authorofUnMarketing: Stop Marketing. Start Engaging

From the Inside Flap:

Today, business moves at the speed of thought. The web enables aperpetual cycle of interaction and feedback, and every statusupdate or tweet that mentions your company or brand either helps orhurts your reputation in real-time. Customers expect a level ofattentiveness and responsiveness that mostcompanies can't live upto. Can you?

In The Now Revolution, renowned marketers and socialmediaexperts Jay Baer and Amber Naslund offer an effective seven-partplan to harness the power of the social web and adapt to the newera of instantaneous business.

Customers aren't going to wait for your next polished pressrelease to decide if they like you and your products or services.Instead, they're choosing between you and your competition everysecond of every day—and talkingabout it online. Keeping upwith them requires seven shifts that will make your businessfaster, smarter, and more social:

  • Strip away silos and overgrown business processes

  • Hire and empower a new type of employee

  • Organize internal teams for maximumexternal impact

  • Listen at the point of need

  • Travel the Humanization Highway and respondeffectively tocustomer inquiries

  • Plan for, find, and manage real-time crises

  • Redesign success metrics in a business world that's increasinglyinstantaneous

Real-time communication and social media have changed the way wedo business—forever. The Now Revolution shows you how to adaptyour organization to meet the expectations of today's always-oncustomer and harness the power of now.

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