Kyle Lacy Twitter Marketing For Dummies

ISBN 13: 9780470930571

Twitter Marketing For Dummies

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9780470930571: Twitter Marketing For Dummies
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Get the latest tweets, tools, tips, and techniques andkick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than50 million tweets posted per day, Twitter poses a plethora ofmarketing possibilities. Boasting more than 50 percent new orupdated content, this fun and friendly second edition reflects thelatest features that Twitter has implemented to make the servicemore appealing to business users. Twitter Marketing For Dummies,2nd Edition helps you build a following, promoteyour product, and drive more traffic to your Web site.

  • Details the changes to Twitter since the previous edition andexplores the newest features and functionality that Twitter nowoffers to businesses looking to market their product on thefastest-growing social networking service
  • Shows you how to effectively increase your visibility andpromote your message via Twitter
  • Looks at the new promoted Tweets and Twitter lists
  • Delves into the marketing possibilities that exist with the newfeature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with theTwitter marketing advice shared within the pages of TwitterMarketing For Dummies, 2nd Edition.

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From the Back Cover:

100,000,000 people are tweeting. Get them talking about yourproduct or service!

Twitter is the fastest-growing social networking service. Nowit's at the forefront of the customer experience, where customerssell to each other. This book, fully updated with new Twitterfeatures and capabilities, is packed with advice for getting peopleto spread the word about your company and its products throughoutthe Twitterverse.

  • Twitter 101 — start here to learn how to sign up, create anaccount, write your business bio, and find people to follow

  • Planning your strategy — identify your market, decide howto offer value to your customers, and craft your message

  • Making it work — use tools such as HootSuite and TweetDeckto be more productive and measure your success with analytics

  • Tweet and retweet — learn the secrets of getting yourfollowers to retweet your interesting, entertaining messages

  • Content them with content — humanize your tweets withquality content that develops your brand story and moves beyondselling

  • Dominate offline too — improve customer service,selectively promote deals, and become a thought leader in yourindustry

  • Be nice — make points with proper Twitter etiquette

Open the book and find:

  • How Twitter works to boost your business

  • Strategy details you should consider

  • Advice on finding your Twitter evangelists

  • Hints for writing tweets people want to read

  • How to use third-party Twitter applications

  • Twitter dos and don'ts

  • Tips on using Twitter keywords

  • Great marketing ideas from real Twitter users

Learn to:

  • Use Twitter to communicate with your customers

  • Maximize your Twitter presence with unique tools

  • Build your network and use it to spread your message

  • Measure your success

About the Author:

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.

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9780470561720: Twitter Marketing For Dummies

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ISBN 10:  0470561726 ISBN 13:  9780470561720
Publisher: For Dummies, 2009
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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. * Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service * Shows you how to effectively increase your visibility and promote your message via Twitter * Looks at the new promoted Tweets and Twitter lists * Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition. Seller Inventory # AAH9780470930571

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Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. * Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service * Shows you how to effectively increase your visibility and promote your message via Twitter * Looks at the new promoted Tweets and Twitter lists * Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition. Seller Inventory # AAH9780470930571

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