Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

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9780470936849: Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas.

“This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids

“I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park

“This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? R. Craig Lefebvre weaves together multi-level theoriesof change, research, and case studies to explain and illustrate thedevelopment of social marketing to address some of society's mostvexing problems. The result is a people-centered approach thatrelies on insight and empathy as much as on data for theinspiration, design, and management of programs that strive forchanges for good. This text is ideal for students and professionalsin health, nonprofit, business, social services, and otherareas.

"This is it—the comprehensive, brainy road map for tacklingwicked social problems. It's all right here: how to create andinnovate, build and implement, manage and measure, scale up andsustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help."

—Bill Novelli, professor, McDonough School of Business,Georgetown University; former CEO, AARP; and co-founder andpresident of Porter Novelli and president of its Campaign forTobacco-Free Kids.

"I'm unaware of a more substantive treatise on social marketingand social change. Theoretically based, pedagogically focused,transdisciplinary, innovative, and action oriented: this book isright for our time, our purpose, and our future thinking andaction."

—Robert Gold, MS, PhD, Professor of Public Health andformer dean of the School of Public Health at the University ofMaryland, College Park.

"This book—like its author—is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals."

—Edward Maibach, MPH, PhD, University Professor anddirector of the Center for Climate Change Communication, GeorgeMason University.

About the Author:

R. Craig Lefebvre, PhD is a thought leader and practiceadvocate for applying marketing to social issues. He is chief mavenat socialShift—a social design, marketing, and mediaconsultancy, lead change designer at RTI International, andresearch professor in the University of South Florida College ofPublic Health.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2013. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. This is it -- the comprehensive, brainy road map for tackling wicked social problems. It s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids I m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action. Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals. Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University. Seller Inventory # AAH9780470936849

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Book Description John Wiley and Sons Ltd, United Kingdom, 2013. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. This is it -- the comprehensive, brainy road map for tackling wicked social problems. It s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids I m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action. Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals. Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University. Seller Inventory # AAH9780470936849

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