The Digital Innovation Playbook: Creating a Transformative Customer Experience

4.2 avg rating
( 5 ratings by Goodreads )
 
9780470944707: The Digital Innovation Playbook: Creating a Transformative Customer Experience

A complete and practical road map to achieving unprecedented business success through digital innovation excellence

In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening."

His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).

  • Demystifies the hyper-complex world of Digital Innovation
  • Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit
  • Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike

With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

The Digital Innovation Playbook: Creating a Transformative Customer Experience

There are more than 3.5 billion pieces of shared content each week on Facebook alone; more than 700,000 businesses with active Facebook pages; 5.3 billion Facebook fans from purpose-built Facebook pages; 22 million LinkedIn users across Europe, with 100 million worldwide; 140 million Tweets per day; and 70 percentof bloggers talking about brands on their blogs.

Whether you want them or not, there's a vast, untapped pool of naturally occurring conversations going on about your company right now. Is your business just taking it all in . . . or is it making the most of its digital media to actively listen back, and join in the conversation?

Written by successful innovator Nicholas J. Webb—who haspioneered more than 300 innovations and been awarded more than thirty-five patents by the U.S. Patent Office—The Digital Innovation Playbook explores what digital media is really about for today's businesses (hint: it's all about the customer, beginning to end), demystifying the complex world of digital innovation so you can turn listening observations into meaningful innovations.

Ready to engage your customers in ways that keep them coming back—and spreading the good word about your brand while they're at it? Take a look inside The Digital Innovation Playbook and discover:

  • The secret of listening well in the digital community to generate true customer value
  • How to cull the best information for your innovations from your digital communityThe power of digital direct marketing to boost marketing ROI and increase profits
  • The revolutionary RealOpen diagnostic chart for incredible success through a customer experience focus
  • How to create digital resources—from podcasts tovodcasts—that add value for your customersDigital Innovation Superstars who are changing the digital landscape by adding value, connecting with customers, and building up their brands: INDYCAR, Kodak, the U.S. Army, Southwest Airlines
  • How you can earn your Digital Innovation Superstar certification

With Quick Response (QR) codes at the end of each chapter enabling immediate access to uploaded videos, the latest digital media best practices, and free ongoing webinars at www.digitalinnovationplaybook.com, The Digital Innovation Playbook equips you to lead your company to unprecedented visibility and success through digital innovation.

From the Back Cover:

Praise for The DIGITAL Innovation Playbook

"The Digital Innovation Playbook is the product of Nicholas's inventive mind, countless hours of research, and keen perspective on all things digital. Not only do I value Nick's advice, but I also enjoy the passion with which he delivers it. That said, I couldn't imagine leaving you in more capable hands."
Steve Faktor, Vice President, Business Growth andInnovation, American Express, from the Foreword

"Nicholas Webb's theories on innovation and innovation management are so insightful, practical, and visionary that they have becomes the best practices of innovation management for future."
Dr. Johan Kotze, Innovation Manager Racquet sports,HEAD Sport GmbH

"Nicholas is one of the true thought leaders in the area of innovation management. As a successful inventor himself and as a corporate innovation strategist he brings together the best of both the theoretical and 'real world' innovation practices. He has coined the term 'Digital Innovation' which I believe is the next evolution of innovation best practice."
Paul Pluschkell, Founder and CEO, Spigit

"At Planview we take great pride in working with clients and other thought leaders to drive the innovation ecosystem forward. Nicholas Webb's insights into the trajectory of innovation best practice and digital innovation are major additions to this ecosystem. Digital innovation is fueling some of the best organizations and technologies in the world. This book provides you the game plan."
Patrick Tickle, Executive Vice President of Products, Planview

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Webb, Nicholas J.
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 4
Seller
Poverty Hill Books
(La Grange, IL, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Multiple Copies Available, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9022101

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Webb, Nicholas J.
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller
Poverty Hill Books
(La Grange, IL, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9035873

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Nicholas J. Webb
Published by John Wiley and Sons
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 0470944706

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.09
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

4.

Webb, Nicholas J.
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0470944706

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Nicholas J. Webb
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0470944706

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.85
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Mixed media product. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).* Demystifies the hyper-complex world of Digital Innovation * Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit * Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Bookseller Inventory # BZV9780470944707

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.58
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Nicholas J. Webb
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0470944706BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.16
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Mixed media product. Book Condition: New. 231 x 155 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).* Demystifies the hyper-complex world of Digital Innovation * Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit * Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Bookseller Inventory # BZV9780470944707

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.04
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Mixed media product. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).* Demystifies the hyper-complex world of Digital Innovation * Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit * Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Bookseller Inventory # AAH9780470944707

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Nicholas J. Webb
Published by John Wiley and#38; Sons (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 4
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2011. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9780470944707

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.68
Convert Currency

Add to Basket

Shipping: US$ 11.45
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book