The Digital Innovation Playbook: Creating a Transformative Customer Experience

3.67 avg rating
( 6 ratings by Goodreads )
 
9780470944707: The Digital Innovation Playbook: Creating a Transformative Customer Experience
View all copies of this ISBN edition:
 
 

A complete and practical road map to achieving unprecedentedbusiness success through digital innovation excellence

In this breakthrough book, world-renowned innovation strategistNicholas J. Webb uncovers the secrets of the world's bestinnovators. And what he found is that there is a new phenomenonthat he calls "Digital Innovation" which is sweeping the world. Inthis powerful book, Webb clearly defines innovation as "the processof delivering exceptional value through active listening."

His case studies show how great organizations like Kodak,IndyCar, U.S. Army, and Southwest Airlines have used DigitalInnovation to drive colossal success. Webb also discusses how DellComputers has set up their own Digital Command Center to monitorover 70,000 keywords in over 11 languages to listen, to learn, andto ultimately invent world-class technologies. He predicts thatDigital Innovation will replace the term Open Innovation and thatultimately every successful organization in the world will hire aChief Listening Officer (CLO).

  • Demystifies the hyper-complex world of Digital Innovation
  • Presents comprehensive case examples of how organizations bothlarge and small have deployed Digital Innovation methodologies togrow both sales and profit
  • Shows how organizations are using digital media, Web 2.0, andsocial media to connect to their customer communities and internalstakeholders alike

With free online training that will help you put theory intopractice, The Digital Innovation Playbook prepares you toimplement a Digital Innovation culture into your corporatelife.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

The Digital Innovation Playbook: Creating a TransformativeCustomer Experience

There are more than 3.5 billion pieces of shared content eachweek on Facebook alone; more than 700,000 businesses with activeFacebook pages; 5.3 billion Facebook fans from purpose-builtFacebook pages; 22 million LinkedIn users across Europe, with 100million worldwide; 140 million Tweets per day; and 70 percentofbloggers talking about brands on their blogs.

Whether you want them or not, there's a vast, untapped pool ofnaturally occurring conversations going on about your company rightnow. Is your business just taking it all in . . . or is it makingthe most of its digital media to actively listen back, and join inthe conversation?

Written by successful innovator Nicholas J. Webb—whohaspioneered more than 300 innovations and been awarded more thanthirty-five patents by the U.S. Patent Office—The DigitalInnovation Playbook explores what digital media is really aboutfor today's businesses (hint: it's all about the customer,beginning to end), demystifying the complex world of digitalinnovation so you can turn listening observations into meaningfulinnovations.

Ready to engage your customers in ways that keep them comingback—and spreading the good word about your brand whilethey're at it? Take a look inside The Digital Innovation Playbookand discover:

  • The secret of listening well in the digital community togenerate true customer value
  • How to cull the best information for your innovations from yourdigital communityThe power of digital direct marketing to boostmarketing ROI and increase profits
  • The revolutionary RealOpen diagnostic chart for incrediblesuccess through a customer experience focus
  • How to create digital resources—from podcaststovodcasts—that add value for your customersDigitalInnovation Superstars who are changing the digital landscape byadding value, connecting with customers, and building up theirbrands: INDYCAR, Kodak, the U.S. Army, Southwest Airlines
  • How you can earn your Digital Innovation Superstarcertification

With Quick Response (QR) codes at the end of each chapterenabling immediate access to uploaded videos, the latest digitalmedia best practices, and free ongoing webinars atwww.digitalinnovationplaybook.com, The Digital InnovationPlaybook equips you to lead your company to unprecedentedvisibility and success through digital innovation.

From the Back Cover:

Praise for The DIGITAL Innovation Playbook

"The Digital Innovation Playbook is the product ofNicholas's inventive mind, countless hours of research, and keenperspective on all things digital. Not only do I value Nick'sadvice, but I also enjoy the passion with which he delivers it.That said, I couldn't imagine leaving you in more capablehands."
Steve Faktor, Vice President, Business GrowthandInnovation, American Express, from the Foreword

"Nicholas Webb's theories on innovation and innovationmanagement are so insightful, practical, and visionary that theyhave becomes the best practices of innovation management forfuture."
Dr. Johan Kotze, Innovation Manager Racquetsports,HEAD Sport GmbH

"Nicholas is one of the true thought leaders in the area ofinnovation management. As a successful inventor himself and as acorporate innovation strategist he brings together the best of boththe theoretical and 'real world' innovation practices. He hascoined the term 'Digital Innovation' which I believe is the nextevolution of innovation best practice."
Paul Pluschkell, Founder and CEO, Spigit

"At Planview we take great pride in working with clients andother thought leaders to drive the innovation ecosystem forward.Nicholas Webb's insights into the trajectory of innovation bestpractice and digital innovation are major additions to thisecosystem. Digital innovation is fueling some of the bestorganizations and technologies in the world. This book provides youthe game plan."
Patrick Tickle, Executive Vice President of Products,Planview

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Nicholas J. Webb
Published by John Wiley and Sons
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Condition: New. Brand New. Seller Inventory # 0470944706

More information about this seller | Contact this seller

Buy New
US$ 31.09
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

2.

Webb, Nicholas J.
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 12
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2011. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # VW-9780470944707

More information about this seller | Contact this seller

Buy New
US$ 31.37
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital InnovationPresents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profitShows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Seller Inventory # BTE9780470944707

More information about this seller | Contact this seller

Buy New
US$ 45.46
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Nicholas J. Webb
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Hardcover. Condition: New. 1. Seller Inventory # DADAX0470944706

More information about this seller | Contact this seller

Buy New
US$ 41.50
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English . Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital InnovationPresents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profitShows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Seller Inventory # BZV9780470944707

More information about this seller | Contact this seller

Buy New
US$ 46.75
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Nicholas J. Webb
Published by Wiley (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2011. Condition: New. book. Seller Inventory # M0470944706

More information about this seller | Contact this seller

Buy New
US$ 47.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Nicholas J. Webb
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English . Brand New Book. A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. And what he found is that there is a new phenomenon that he calls Digital Innovation which is sweeping the world. In this powerful book, Webb clearly defines innovation as the process of delivering exceptional value through active listening. His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital InnovationPresents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profitShows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. Seller Inventory # AAH9780470944707

More information about this seller | Contact this seller

Buy New
US$ 53.84
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Webb, Nicholas J.
Published by John Wiley and#38; Sons (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2011. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FW-9780470944707

More information about this seller | Contact this seller

Buy New
US$ 45.78
Convert currency

Add to Basket

Shipping: US$ 11.77
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Nicholas J. Webb (author)
Published by Wiley 2011-07-25, Hoboken, N.J. (2011)
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Wiley 2011-07-25, Hoboken, N.J., 2011. hardback. Condition: New. Seller Inventory # 9780470944707

More information about this seller | Contact this seller

Buy New
US$ 49.83
Convert currency

Add to Basket

Shipping: US$ 7.85
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Nicholas J. Webb
Published by John Wiley and Sons Ltd
ISBN 10: 0470944706 ISBN 13: 9780470944707
New Hardcover Quantity Available: 2
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd. Hardback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780470944707

More information about this seller | Contact this seller

Buy New
US$ 52.01
Convert currency

Add to Basket

Shipping: US$ 9.08
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book