The book presents a comprehensive review of the entire brand spectrum, including:
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This book will be of interest to CEO’s, CMO’s, marketing managers and brand managers, as well as being suitable for undergraduate and postgraduate students taking courses in branding or marketing communication.
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Seller Inventory # B9780470998229
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