Developing New Products and Repositioning Mature Brands: A Risk-reduction System (Ronald Series on Marketing Management)

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9780471046349: Developing New Products and Repositioning Mature Brands: A Risk-reduction System (Ronald Series on Marketing Management)
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Cafarelli, Eugene J.
Published by John Wiley & Sons Inc (1981)
ISBN 10: 0471046345 ISBN 13: 9780471046349
New Hardcover Quantity Available: 2
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Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
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Book Description John Wiley & Sons Inc, 1981. Hardcover. Condition: New. Never used!. Seller Inventory # P110471046345

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