Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling
"synopsis" may belong to another edition of this title.
FREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.
"About this title" may belong to another edition of this title.
Book Description John Wiley & Sons, Incorporated, New York, NY, U.S.A., 1979. Hard Cover. Book Condition: Good. No Jacket. Boards are scuffed with rubbed edges. Pgs. have writing, highlighting & markings throughout, Size: 8vo - 7¾" - 9¾" Tall. Bookseller Inventory # 233062
Book Description John Wiley & Sons Inc. Hardcover. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2663066060
Book Description John Wiley & Sons Inc, U.S.A., 1979. Hardcover. Book Condition: Good. Dust Jacket Condition: Fair. 1st Edition. Jacket edges worn and torn. Extensive soiling on front jacket. Moderate edge wear on covers. Otherwise in very good condition. Bookseller Inventory # 003868
Book Description John Wiley and Sons, 1979. Book Condition: Fair. Rebound by library. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 3101087
Book Description John Wiley & Sons Inc, 1979. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0471048798-2-4
Book Description John Wiley & Sons, New York, 1979. Hardcover. Book Condition: Very Good. Dust Jacket Condition: very good. First edition. First edition, 1971. Cloth hardcover in dust jacket, 279 pp., clean unmarked text, Very Good copy in Very Good dust jacket, owner's signature on the front flyleaf, a bit of waviness to a few pages of the text, Wiley label affixed to the front cover, light soil/discoloration to the dust jacket, a bit of rubbing and wear to the dust jacket at the tips and edges including some creasing and tearing. Bookseller Inventory # s0003934
Book Description Book Condition: good. 635 Gramm. Bookseller Inventory # M00471048798-G
Book Description John Wiley & Sons Inc, 1979. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0471048798
Book Description John Wiley & Sons Inc, U.S.A., 1979. Hardcover. Book Condition: Near Fine. 1st Edition. A fine, unread copy with some minor bumps to the edges of the boards. Bookseller Inventory # 000791
Book Description Wiley, 1979. Hardcover. Book Condition: Fine. Dust Jacket Condition: Very Good. hardcover in near fine condition with very good + condition. Bookseller Inventory # 79724