The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

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9780471062622: The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without
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International turn-around gurus describe how to rescue a companyfrom the brink of disaster
Why, even in the best of economic times, do so many apparentlyhealthy companies fail? The surprising answer offered by theauthors of this breakthrough book is "denial," or morespecifically, the inability of top management to acknowledge thatthey've been backing a losing strategy and to take the necessary,often traumatizing, steps required to set their companies on theright course. Using cogent case studies and lessons learned fromworking with Fortune 500 executives who have survived toughturnarounds, Pate and Platt vividly describe what happens when goodstrategies go bad. Drawing upon their experiences at top firms,they develop proven real-world turnaround strategies, tools, andtechniques and show readers how to put them to work in theircompanies.

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From the Inside Flap:

In this unpredictable economy, The Phoenix Effect: 9 RevitalizingStrategies No Business Can Do Without provides practical, strategicoptions to improve a struggling business or to further strengthen ahealthy business. Carter Pate, a renewal specialist atPricewaterhouseCoopers, and Harlan Platt, a renowned professor ofbusiness and finance at Northeastern University, collaborate hereto provide these essential strategies in accessible, highlyactionable messages.

Full of insights and recommendations culled from the authors' workin rehabilitating a number of well-known companies, The PhoenixEffect defines the business strategies that can dramatically boosta company's performance and guides managers on how to become trueleaders even in the most challenging of times. Whether your companyneeds a tune-up, a turnaround, or a crisis action plan, these ninepivotal concepts offer the direction and knowledge to helpvirtually any business not only live up to its mission statement,but thrive in it.

The Phoenix Effect prepares business leaders for the challengesahead. It will help guide your decision-making-when to stay in thesame business, when to withdraw from one or more aspects of abusiness, and when to expand. Relevant case studies of successesand failures are provided to highlight the real-world effectivenessof each technique.

Why one company grows and another falters is a question with asmany answers as there are businesses. Encompassing them all,however, are nine highly distilled strategies critical to businessprosperity:
* Identifying the precise business problems you're facing
* Determining the scope of your market
* Orienting your business to differentiate your products fromothers
* Managing the scale of your operation
* Handling your debt
* Maximizing your assets
* Managing your employees
* Maximizing your products
* Finding more efficient methods in the process

From the Back Cover:

It takes a strong leader to hone the focus of a company and directit toward prosperity. It takes a visionary leader to impact theseemingly well-running processes of a successful company to make itflourish even more. All too often, appropriate actions to improveorganizations are overlooked because people at the helm eitheraren't aware of the seriousness of the issues they face or theydon't know where to turn for accurate information to best addresstheir concerns. This book offers concrete, practical techniquesthat leaders can use to confront, comprehend, and conquer acompany's ills.

The Phoenix Effect presents proven strategies and variedperspectives on how managers can significantly improve-evensave-their companies. By constantly examining real-time data inconjunction with the authors' streamlined methodologies, theleaders of both strong and highly challenged companies can setrealistic goals and achieve them. Whether your company currentlydominates its market but has competition at its heels, has seriousproblems in need of immediate solutions, or faces potential demise,the nine strategies detailed in The Phoenix Effect will provide theinsight to not only maintain your business, but to help it prosper.

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Book Description John Wiley & Sons Inc, United States, 2002. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies. Seller Inventory # AAZ9780471062622

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Book Description Wiley. Hardcover. Condition: New. 244 pages. Dimensions: 9.1in. x 6.1in. x 1.0in.International turn-around gurus describe how to rescue a company from the brink of disasterWhy, even in the best of economic times, do so many apparently healthy companies fail The surprising answer offered by the authors of this breakthrough book is denial, or more specifically, the inability of top management to acknowledge that theyve been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780471062622

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