Trading on the Seattle Merc

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9780471063261: Trading on the Seattle Merc

Now valued at $15 billion, the North American nursery/landscape industry has grown too massive financially to be served efficiently by a strictly cash market.An idea whose time has come, the newly formed Seattle Mercantile Exchange (SME) offers the nursery/landscape industry an ideal financing and risk management alternative.

The SME provides a centralized market for trading forward contracts and options. The ability to secure inventory, hedge prices, or speculate on nursery stock is a practical alternative to purchasing inventory on the cash market. For nearly 200 years, agrarian industries have benefited from the opportunities created by commodity exchanges. Now nursery industry professionals can reap huge potential earnings from the market efficiencies created by the SME.

Written by David R. Capasso, founder of the Seattle Merc, Trading on the Seattle Merc schools industry professionals in doing business on the SME. The first and only comprehensive guide to the SME, it functions both as a primer for readers with no prior knowledge of forward contracts and options trading and as an introduction to the Seattle Merc for experienced traders astute enough to recognize the vast potential of this exciting new arena.

The author takes nursery professionals through a step-by-step, comprehensive guide to the workings of the Seattle Mercantile Exchange, option uses to improve inventory purchasing, and primary/secondary market trading. Trading on the Seattle Merc offers a thorough understanding of the forward market, how to limit inventory risk, and how to obtain economic gains never before possible. If you are a grower, wholesaler, garden center, landscape architect, landscape or general contractor, and are involved with purchasing nursery stock, Trading on the Seattle Merc is necessary for business success.

Representing an evolutionary leap for one of North America's oldest and most prosperous industries, the Seattle Mercantile Exchange is, indeed, an idea whose time has come. Read Trading on the Seattle Merc and find out what it can do for your business.

The $15 billion nursery/landscape industry's first centralized forum for trades, the newly formed Seattle Mercantile Exchange offers industry professionals a revolutionary financing and risk management alternative to a cash market. The first and only guide to doing business on the SME, Trading on the Seattle Merc is both a primer for readers with no prior knowledge of forward contracts and options trading and an introduction to the Seattle Merc for experienced traders interested in the vast potential of this exciting new commodities exchange.

Written by the founder of the Seattle Merc, it schools industry professionals—from growers and wholesalers, to contractors and buyers for garden centers—in doing business on the SME

  • Offers a frank assessment of the benefits and risks of trading forward contracts and options on the SME
  • Detailed instructions on how to hedge prices and speculate on nursery stock
  • How to use the SME to manage risk, gain market exposure, manage inventory, ensure against paying more for future inventory, and much more

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From the Publisher:

A superlative guide offering the necessary information needed to evaluate options and their use in your business. Provides a behind-the-scenes look at how the Exchange was built and explores the history of contract development. Outlines the Exchange structure and details options and forward contracts as well as strike prices, commodity types and essential tools of the trade. Explains how to use the forward market for hedging and features various trading strategies from buying and selling call and put options to the tactic best suited to diverse segments of the industry. Includes useful services and products such as available software, books and magazines.

About the Author:

DAVID R. CAPASSO is founder of the Seattle Mercantile Exchange, the only commodity exchange established specifically for trading forward contracts and options on nursery stock. Mr. Capasso has written numerous books of interest for the small business owner on business topics ranging from writing winning business plans to marketing your small business.

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Capasso, David R.
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