Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors

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9780471123804: Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors
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An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.

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9780471123811: Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Edition)

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ISBN 10:  0471123811 ISBN 13:  9780471123811
Publisher: Wiley, 1995
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