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It's no longer the case that the Internet and the World Wide Web are the preserve of people who are simply enamored with the technology. Your competitors are now using the World Wide Web as a very important component of their marketing strategy.
As a marketing professional, you need to learn how to take full advantage of today's hottest new marketing tool—the World Wide Web. The graphical, multimedia part of the Internet, the Web offers marketers an opportunity to reach out to and interact with customers with an immediacy never before possible. Written by Internet marketing guru Jim Sterne and featuring interviews with marketing managers at Sun, Hewlett-Packard, and other high-profile companies, World Wide Web Marketing introduces you to state-of-the-art Web marketing techniques. You'll find out what works and what doesn't and how to integrate the Web into your overall marketing and business plans.
This book will tell you:
You will learn to use the Internet to:
Written by a marketer for marketers, World Wide Web Marketing tells you how to tap the full commercial potential of the Internet—clearly, simply, and without a lot of technobabble.
"synopsis" may belong to another edition of this title.
Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies.
Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.
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Book Description Wiley, 1995. Paperback. Condition: New. 1. Seller Inventory # DADAX0471128430