Items related to The PDMA Handbook of New Product Development
Synopsis
Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.
With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals—market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.
The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.
Praise for The PDMA Handbook of New Product Development . . .". . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." — Phillip Rooney Chief Executive Officer WMX Technologies, Inc.
"It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." — Les White Senior Manager Nortel Technology
"Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." — Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System
"The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." — Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.
"synopsis" may belong to another edition of this title.
From the Publisher
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
About the Author
About the editors
MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author, his books include Managing the Development of New Products and Faster New Product Development.
ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management.
GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D-intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development.
NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date1996
- ISBN 10 0471141895
- ISBN 13 9780471141891
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages656
- Rating
Other Popular Editions of the Same Title
Search results for The PDMA Handbook of New Product Development
Stock Image
The PDMA Handbook of New Product Development
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074445244
Quantity: 1 available
Stock Image
The Pdma Handbook of New Product Development
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.5. Seller Inventory # G0471141895I3N00
Quantity: 1 available
Stock Image
The PDMA Handbook of New Product Development
Published by
John Wiley and Sons Ltd, United States, New York, 1996
ISBN 10: 0471141895
ISBN 13: 9780471141891
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets. With thirty--three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals--market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how--to approach enables readers to access the basic information they need quickly, while providing helpful references to up--to--date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all--in--one guide is an invaluable asset to professionals at every level. Praise for The PDMA Handbook of New Product Development .".an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." -- Phillip Rooney Chief Executive Officer WMX Technologies, Inc. "It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life--cycle management." -- Les White Senior Manager Nortel Technology "Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." -- Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System "The Handbook provides a collection of state--of--the--art, yet practical, 'tools', 'processes', 'how--to advice', and 'skill sets' that can significantly enhance the commercial success of new products." -- Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012286676
Quantity: 2 available
Stock Image
The PDMA Handbook of New Product Development
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Dust cover damaged. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-038-01454
Quantity: 1 available
Stock Image
The PDMA Handbook of new product development
Published by
John Wiley and Sons Ltd, 1996
ISBN 10: 0471141895
ISBN 13: 9780471141891
Used
Hardcover
Seller: Llibreria Bioscana, Biosca, Spain
Seller rating 5 out of 5 stars
Tapa dura. Condition: Excelente. Seller Inventory # T01524
Quantity: 1 available
Stock Image
The PDMA Handbook of New Product Development .
Published by
John Wiley & Sons, New York, NY, 1996
ISBN 10: 0471141895
ISBN 13: 9780471141891
Used
Hardcover
First Edition
Seller: Black Cat Hill Books, Oregon City, OR, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder, Book-Club, or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin, George A. Castellion, and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA . This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book. Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice. First Edition; First Printing indicated. Seller Inventory # 43709
Quantity: 1 available
Stock Image
The PDMA Handbook of New Product Development
Published by
John Wiley & Sons, Inc., New York, 1996
ISBN 10: 0471141895
ISBN 13: 9780471141891
Used
Hardcover
Seller: gearbooks, The Bronx, NY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Keithley & Associates, Inc. (jacket Design) (illustrator). 7th Printing. 636 pp. Solidly bound copy and dj with minimal external wear, crisp pages and clean text. Seller Inventory # 5iiiDe0042
Quantity: 1 available