Multimedia Marketing for Design Firms

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9780471146094: Multimedia Marketing for Design Firms
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The first book to apply the latest computer technology to marketing architectural services— a complete and practical guide

Computer-aided design has already transformed the architectural design process. Now you can use current technology to revolutionize your marketing program—with this up-to-date and easy-to-use guide. Multimedia Marketing for Design Firms provides comprehensive information about the value of specific software applications, hardware, and other communications technology, and explains how to use them to market your services effectively. Whether you opt for limited software additions and minor hardware upgrades or go further to achieve full-fledged multimedia capability, this valuable handbook shows you how to add these new tools intelligently to the more traditional techniques in your marketing strategy. Subjects covered include:

  • Both current and emerging technologies—including animation and authoring software, display technology, and virtual reality
  • On-line marketing, from e-mail to the Internet
  • Video conferencing, digital video, multimedia, and more

The specially produced CD-ROM features:

  • Sample software, plus product demos and utilities from major software companies
  • Stunning sample graphics which illustrate principles covered in the book

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From the Publisher:

This is the first book that applies current computer technology to marketing architectural services. It covers current and emerging technologies such as animation and authoring software, display technology, video conferencing, multimedia graphics and audio and virtual reality. The CD-ROM provides more images including some in 3D, step-by-step explanations of the technical concepts covered in the sample software and product demos and utilities from major software companies.

About the Author:

Curtis B. Charles is Project Manager and Lead Designer for C4 Studio, a Miami-based company which helps architecture and design firms maximize their productivity with computer hardware and software solutions. He is also an assistant professor of architecture at the University of Miami.

Karen M. Brown is CEO of C4 Studio. They are the authors of Computers in the Professional Practice of Design.

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Curtis B. Charles, Karen M. Brown
Published by Wiley (1996)
ISBN 10: 0471146099 ISBN 13: 9780471146094
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Curtis B. Charles; Karen M. Brown
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