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Synopsis
"There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California
"Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks
"Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble
Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.
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About the Author
LARRY WILSON has been in the training and consulting business forover thirty years. He founded Wilson Learning and started PecosRiver Learning Centers in 1982. He is coauthor of two bestsellingbooks, The One Minute Sales Person and Changing the Game: The NewWay to Sell.
HERSCH WILSON is a Senior Vice President and Lead Facilitator withPecos River Learning Centers. Before joining Pecos, he was afreelance writer and also coauthored Changing the Game: The New Wayto Sell.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date1996
- ISBN 10 0471147419
- ISBN 13 9780471147411
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages294
- Rating
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Stop Selling, Start Partnering : The New Thinking about Finding and Keeping Customers
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Stop Selling, Start Partnering The New Thinking about Finding and Keeping Customers
Published by
John Wiley & Sons, Incorporated, 1996
ISBN 10: 0471147419
ISBN 13: 9780471147411
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling, Start Partnering: The New Thinking about Finding and Keeping Customers (Paperback or Softback)
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Stop Selling, Start Partnering (Paperback)
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ISBN 10: 0471147419
ISBN 13: 9780471147411
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Paperback. Condition: new. Paperback. "There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California "Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks "Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers. "There's only one Larry Wilson. number one when it comes to the art of selling. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780471147411
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