The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry

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9780471165125: The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry
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From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each article. Finally, two indexes cross-reference authors alphabetically and chronologically.

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From the Back Cover:

Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, JackWelch, Andrew Carnegie, Henry Ford, and John D. Rockefeller.Imagine the priceless advice you could reap from these immortals ofthe business world. The Book of Business Wisdom offers you theopportunity to share the insights and wisdom of more than 50 of thegreatest business minds that ever lived. Never before have thewritings of such a large and diverse group of business heroes beencollected between the covers of a single book.

In The Book of Business Wisdom, more than 50 business legends, pastand present, share their passion for excellence and their views onsuccess in business. You'll hear from Andrew Carnegie and VictorKiam about the road to business success, David Ogilvy and RichardSears on leadership, Carl Icahn and Bernard Baruch on what it takesto succeed on the Street, and Mary Kay and John H. Johnson onconnecting with customers, just to name a few.

For easy reference, the 54 essays featured in The Book of BusinessWisdom are organized into eight categories, covering how to getahead, character, leadership, management, selling and customerservice, individuality, entrepreneurship, and investing. Throughoutthe book, pearls of wisdom from each contributor have beenhighlighted to draw attention to some of the more memorable andquirky ideas. Each essay is preceded by a brief introduction thatoffers interesting and insightful information about its author'slife and career, and places the essay in historicalperspective.

A collection of timeless and universal essays from the sharpestbusiness minds ever, The Book of Business Wisdom is anindispensable source of ideas and inspiration for everyone whowants to succeed.

"This book is a delight to read and a revelation. It contains awealth of wisdom about how to succeed not just in business, but inlife." --Daniel P. Tully Chairman of the Board, Merrill Lynch &Co., Inc.

Lee Iacocca: "If you make believe that 10 guys in pin-striped suitsare back in kindergarten class playing with building blocks, you'llget a rough idea of what life in a corporation is like."

Andrew Carnegie: "Boss your boss just as soon as you can; try it onearly. There is nothing he will like so well if he is the rightkind of boss. If he is not, he is not the man for you to remainwith -- leave him whenever you can, even at a present sacrifice,and find one capable of discerning genius."

Malcolm Forbes: "A big shot who has never laid an egg . . . is inthe position of a hen under a similar handicap, about to be made ameal of." bl12

Muriel Siebert: "Everyone said that the reason there had never beena woman on the floor of the Stock Exchange before was because nolady could stand the language. So I learned the language."

"This serious and well-researched anthology should be in thepersonal library of anyone who aspires to or desires insight intobusiness leadership." --R. D. Kennedy former Chairman and CEO,Union Carbide Corp.

"A very useful collection which points up the size, scope,boldness, and ever-changing nature of American business and itslegendary leaders. The essays are informative, provocative, useful,inspiring, and sometimes funny. In an age when endlessly newinformation flickers across our computer screens, it is satisfyingto hold something that deserves to be bound in leather." --Glen L.Urban, Dean Sloan School of Management, MIT

"This book is a way of getting a century of ideas and experienceinto the bloodstream of a new generation of entrepreneurs andbusinesspeople. Perhaps, most of all, it will help revivify theAmerican Dream." --Peter G. Peterson, Chairman The Blackstone Groupformer U.S. Secretary of Commerce

About the Author:

PETER KRASS is a freelance writer and editor living in Connecticut.

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