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Strategic Market Management (STRATEGIC MARKET MANAGMENT) - Softcover

 
9780471177432: Strategic Market Management (STRATEGIC MARKET MANAGMENT)
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The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

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About the Author:
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.  He is a leading expert on brand strategy and strategic marketing.  He is the author of over seven books for both the practioner and the student of marketing.

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  • PublisherWiley
  • Publication date1998
  • ISBN 10 0471177431
  • ISBN 13 9780471177432
  • BindingPaperback
  • Edition number5
  • Number of pages352
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Other Popular Editions of the Same Title

9780470059869: Aaker, D: Strategic Market Management

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ISBN 10:  ISBN 13:  9780470059869
Publisher: John Wiley & Sons, 2007
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9780471484264: Strategic Market Management

Wiley, 2004
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9780470056233: Strategic Market Management

Wiley, 2007
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9780471415725: Strategic Market Management

Wiley, 2001
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9780471532538: Strategic Market Management

Wiley, 1992
Softcover

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