China: The Consumer Revolution

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9780471248620: China: The Consumer Revolution

Advance Praise for China: The Consumer Revolution "Conghua Li's book gives outsiders a fascinating insight into what is happening in China's consumer market today.. The puzzles of the Chinese consumer are explained in a way nobody has previously attempted. This is a must read for those who have their stakes vested in the most dynamic and difficult, and yet the last remaining, consumer utopia of the world." - Kenichi Ohmae Ohmae and Associates, Chancellor's Professor of Public Policy of UCLA Author of The Borderless World and The Mind of the Strategist "This book is one of the most incisive studies of China's consumer market. It not only gives a clear picture of China's consumer today but points to an exciting and surprising picture in the future." - Mark Mobius President, Templeton Emerging Markets Fund, Inc. "China's economy is increasingly driven by its internal market and its consumers. To succeed in that marketplace it is crucial to stay on top of fast changing consumer needs and tastes. Conghua Li provides invaluable and interesting insights on the most important Chinese consumer trends that are essential for MNCs to understand." - John A Quelch Sebastian S Kresge Professor of Marketing, Harvard Business School "Conghua Li is right on target regarding the emergence of a consumer-driven market in China. His timely book is a solid foundation for any marketer contemplating a China launch or expansion. Marketing in China is not for the faint of heart, but absorbing China: The Consumer Revolution will increase your odds for success." - Richard C Bartlett Vice Chairman, Mary Kay Holding Company "This book is a rigorous in-depth study of the Chinese Consumer. It is the pioneering research of an insider. It shows what drives consumption in next century's first world economy and how this is likely to evolve creating new opportunities." - Professor Pedro Nueno Chairman of the Academic Council, Member of the Board China Europe International Business School (CEIBS)

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From the Publisher:

This book gives businesses the information they need to access the largest consumer market in the world. It analyzes the economic changes within China from a consumer standpoint and helps readers understand the cultural and economic factors that drive China and her people.

From the Inside Flap:

China: The Consumer Revolution For centuries China's doors remained firmly closed while governments schemed, plotted and fought for access to its golden market. At last, the barriers have been removed - China is open for business. As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures. The author, Conghua Li, has traveled extensively through his homeland researching this book. Drawing on his personal experiences and with the support of Deloitte & Touche Consulting Group, he has produced a rich and insightful account of this phenomenal consumer market with vivid descriptions of the changing needs and tastes of the new generation of consumers in China. Deloitte & Touche Consulting Group is one of the world's leading management consulting firms with over 10,000 consultants in more than 75 countries. The firm's services span all aspects of enterprise transformation, including strategy, process, information technology, and people. Deloitte Consulting is expanding aggressively across all regions of the world, including China. At the same time, they are dedicated to strengthening their base of regional industry expertise and services. This book represents its leading-edge thinking about the most important market in the world. Deloitte Consulting is an integral part of Deloitte Touche Tohmatsu International, a global leader in professional services, with more than 63,000 people providing consulting, audit, tax, and related services to clients in 125 countries. Conghua Li email: cli@deloitte.ca

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