Winners are Driven: A Champion's Guide to Success in Business and Life

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9780471250685: Winners are Driven: A Champion's Guide to Success in Business and Life
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Praise for WINNERS ARE DRIVEN

"The basic principles in becoming a world champion automobile racer, successful businessman, and human being are exactly the same principles that must be utilized by anyone in order to attain success. The many examples of good sportsmanship, the emphasis on family, the importance of customers, and good customer relationships are so very important in life today. Unser is a man who has lived his life to the fullest, accomplished so very, very much, and yet been true to his friends, his family, his competitors, and is the epitome of success."
-Barron Hilton, Chairman, Hilton Hotels

"A wild ride with a racing legend. Bobby is still going 100 mph as he shares his life strategy for success. Nothing fancy, just good ol' Unser common sense."
-Doug Sellars, Coordinating Producer, Fox Sports Net

"As a member of a family involved in American automobile racing for over 80 years, I find Bobby Unser's Winners Are Driven unique in comparing what it takes to be successful in the racing world and how it applies to one's business and personal life. . . . With Bobby's insight and gut instincts he effortlessly crosses over from racing to life in general."
-William D. Loadvine, Executive Director of Advancement,
University of Southern California

"Bobby's drive and passion have fueled his incredible success both on and off the track, and his story translates into invaluable life lessons for us all."
-Jeff Bliss, President, The Javelin Group
Former President/CEO Sara Lee Olympic Partnership

"This book depicts the life of Bobby Unser from his humble beginnings in the heartland to his many accomplishments. It spells out the philosophy of the great American spirit, the driving force of professional sports, and the necessity of having the presence of outstanding leaders and human beings throughout the world today."
-Gregory R. Dillon, Vice Chairman and Director Emeritus, Hilton Hotels

"Over thirty-five years ago, early in my ABC Sports career, I first met Bobby Unser. As one of this country's premier drivers, Bobby seemed to be at or near the front of each race. While attaining renown on the track, off the track he was gracious to the media and racing fans. When he retired, we hired Bobby as ABC Sports's color commentator for Indianapolis-car racing. For nine years he performed very professionally and very colorfully. Bobby Unser, successful on the track and off . . . still going strong."
-Dennis Lewin, Senior Vice President Broadcast Planning
The National Football League

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From the Inside Flap:

"All the attributes of what it takes to succeed in life can be found at every race track."
–Bobby Unser

Throughout his life, three-time Indianapolis 500 winner Bobby Unser has approached his racing career and personal life the same way–with a relentless drive to succeed. Talk to him today and he’ll tell you, "I never really retired from racing, I just retired from what I was racing." This philosophy has allowed him to achieve success in business and in life, and it can help you do the same.

In Winners Are Driven, racing legend Bobby Unser discusses the principles, strategies, and beliefs that have earned him prosperity, fame, and victory; and reveals how you can apply his winning formula. Blending his personal experiences from both on and off the track with some of today’s most compelling business stories, Unser will help you go faster, take the lead, and win!

Step by step, Unser details each of his tenets and discusses how you can apply them to reach your goals. He begins by explaining how the road to success should start with a burning desire to succeed at whatever you do. From here you’ll discover how to visualize a clear objective, sustain mental toughness, plot a course consisting of small objectives that ultimately lead to the prize, and create a workable and flexible strategy to get there. To complete the cycle, Unser shows you how to put your plans into action, recover from failure, rely on family for support, and finish strong. But that’s not all. Winners Are Driven also demonstrates how you can increase your performance while elevating the standard of those around you. You’ll learn how trust and integrity as well as accountability and responsibility can play a significant role in both individual endeavors and team projects.

Overcoming life’s most difficult obstacles and finding the motivation to keep moving toward the checkered flag can be difficult if you’re not prepared. Drawing from the experiences that made him a racing legend–from Pikes Peak Hill Climb to the Indianapolis 500–Bobby Unser will guide you on your quest for success and show you how Winners Are Driven.

About the Author:

BOBBY UNSER, along with his younger brother, Al, belongs to one of the most famous racecar families in America. He won the Indianapolis 500 three times–in 1968, 1975, and 1981. Unser’s list of achievements in the sport is quite impressive: he had thirty-five career Indy wins; was the first driver to record a 200 mph qualifying average speed in Indy car competition, career winnings of nearly $3 million (in an era where prizes were much smaller than today), and was inducted in the International Motorsports Hall of Fame, the Indianapolis Motor Speedway Hall of Fame, the Novi Motorsports Hall of Fame, the Sprint Car Hall of Fame, and the Pikes Peak Hall of Fame. In addition, Unser has served as ABC’s chief analyst for the network’s Indy 500 telecasts and has served as a spokesman for numerous corporations including Audi, IBM, GM, Goodyear Tire, and Mobil Oil. He speaks at about forty corporate events annually. Behind the scenes on the racing circuit, he is still involved as an advisor to many in the racing business.

PAUL PEASE runs a corporate consulting and training business whose clients include Rockwell Automation, Blue Shield, and Hyatt Hotels. He is the author of two leadership books and has also written for various industry trade magazines.

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Publisher: Wiley, 2004
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