Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business

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9780471250760: Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business
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Praise for Rebuilding the Corporate Genome

"Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage."
—Gerard Hoetmer, Senior Vice President, Unilever Bestfoods

"If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus."
—Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics

"This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry."
—Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation, Northwestern University, Kellogg School of Management

"Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times."
—Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business

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From the Inside Flap:

Just as the genes in a strand of DNA determine the characteristics of an organism, the relative quality of the individual business units in a company largely determines the characteristics of an organization. Much like an organism's DNA, the basic corporate structural model developed according to the demands of survival. Now, with the arrival of new technologies and new business realities, the corporate structure is evolving again.

Heightened competition, reduced interaction costs, and rapid communication have already begun to make obsolete the traditional corporate structure composed of design, manufacturing, marketing, and sales units. More and more businesses are separating the different functions, outsourcing many of them, or spinning them off into independent businesses. In fact, the days when a single company researches, designs, manufactures, and sells a product or service might soon be over.

Rebuilding the Corporate Genome presents a new vision of the corporation-a sleeker, more compact organization in which business units are recombined to create more potent corporate DNA and more competitive corporations. Leaner and more agile than their ancestors, today's capability-driven organizations are reaping the benefits of a focused approach to what they do best. By concentrating on their strengths and eliminating or subcontracting their weaknesses, these new companies are maximizing profits, quickly adapting to changing markets, and better satisfying customer and shareholder expectations.

Like modern-day dinosaurs, many corporations are too big and slow to compete with smaller, faster creatures better suited to today's supercompetitive business climate. This book provides a plan for building the prototypical capability-driven organization. You'll set a realistic agenda for recombining your corporate DNA and build a capability-driven organization that is transparent, agile, and manageable. You'll learn to turn your company's value-producing capabilities into businesses in their own right, leverage your company's strengths through exclusive link-ups and partnerships, and pool capabilities with other organizations in pursuit of scale.

Rebuilding the Corporate Genome will show you how to focus on and nurture only the most profitable parts of your business-and build an organization that succeeds and survives by concentrating on what it does best.

About the Author:

JOHAN C. AURIK is Vice President of A.T. Kearney's Benelux Unit with offices in Amsterdam and Brussels. A.T. Kearney is one of the world's leading global management consulting firms. He is a frequent participant and speaker at conferences such as the World Economic Forum and The Conference Board.

GILLIS J. JONK is a principal at A.T. Kearney who frequently gives executive briefings, guest lectures, and speeches on next generation business strategies.

ROBERT E. WILLEN is a principal at A.T. Kearney who specializes in corporate clients in consumer products, financial services, information technology, telecommunications, and transportation.

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Book Description John Wiley and Sons Ltd, United States, 2002. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Praise for Rebuilding the Corporate Genome Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage. -Gerard Hoetmer, Senior Vice President, Unilever Bestfoods If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus. -Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics This book is a compelling and prescient look at the future of the modern corporation. While the corporate genome project may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry. -Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology Innovation, Northwestern University, Kellogg School of Management Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times. -Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business. Seller Inventory # AAH9780471250760

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Book Description John Wiley and Sons Ltd, United States, 2002. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Praise for Rebuilding the Corporate Genome Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage. -Gerard Hoetmer, Senior Vice President, Unilever Bestfoods If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus. -Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics This book is a compelling and prescient look at the future of the modern corporation. While the corporate genome project may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry. -Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology Innovation, Northwestern University, Kellogg School of Management Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times. -Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business. Seller Inventory # AAH9780471250760

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