The Packaging Designer's Book of Patterns

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9780471284116: The Packaging Designer's Book of Patterns
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"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--

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From the Back Cover:

The best competitive advantage in a single volume

Fifteen years after the first edition of this landmark resource, The Packaging Designer's Book of Patterns continues its long tradition as a useful tool in the ever-changing world of packaging design. This Third Edition features more than fifty new patterns and new material on the latest advances in closures.

This unparalleled, hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. This new Third Edition includes:

  • A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, corrugated cartons, point-of-purchase displays, and more
  • Patterns that are based on the use of 100% recyclable paper materials
  • Glue areas on patterns that are clearly indicated with black dots

The Packaging Designer's Book of Patterns, Third Edition is a powerful tool to help packaging designers gain an edge over the competition.

About the Author:

Now retired, GEORGE L. WYBENGA was professor in the Packaging Design Program at the Fashion Institute of Technology and succeeded Lászlo Roth as chairperson. He remains active as a consultant to the packaging industry.

The late LÁSZLO ROTH was chairperson of the Packaging Design Program at the Fashion Institute of Technology in New York.

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Other Popular Editions of the Same Title

9780471731108: The Packaging Designer's Book of Patterns

Featured Edition

ISBN 10:  0471731102 ISBN 13:  9780471731108
Publisher: Wiley, 2005
Softcover

9780471385042: The Packaging Designer's Book of Patterns

Wiley, 2000
Softcover

9780442005245: The Packaging Designer's Book of Patterns

Van No..., 1991
Softcover

9780471771463: The Packaging Designer's Book of Patterns with CDROM

Wiley, 2005
Softcover

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Laszlo Roth, George L Wybenga
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