Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Editions)

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9780471310945: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Editions)

A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

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Jeff Davidson
Published by Wiley (1994)
ISBN 10: 0471310948 ISBN 13: 9780471310945
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Jeff Davidson
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Davidson, Jeff
Published by Wiley (1994)
ISBN 10: 0471310948 ISBN 13: 9780471310945
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