A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.
"synopsis" may belong to another edition of this title.
Book Description Wiley, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # M0471310948
Book Description Wiley, 1994. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0471310948
Book Description Wiley, 1994. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110471310948