Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs
Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.
"synopsis" may belong to another edition of this title.
Book Description Wiley, 1997. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP96716586
Book Description John Wiley and Sons, 1998. Paperback. Book Condition: Used; Good. Bookseller Inventory # 2098453
Book Description Book Condition: Very Good. Bookseller Inventory # SKU-3963118
Book Description Book Condition: good. 1002 Gramm. Bookseller Inventory # M00471335185-G