Consumer Behaviour

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9780471335184: Consumer Behaviour

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs

Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.


"synopsis" may belong to another edition of this title.

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Graig-Lees, Margaret, Joy, Sally, Browne, Beverly
Published by Wiley (1997)
ISBN 10: 0471335185 ISBN 13: 9780471335184
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Book Description Wiley, 1997. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP96716586

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Graig-Lees
Published by John Wiley and Sons (1998)
ISBN 10: 0471335185 ISBN 13: 9780471335184
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Book Description John Wiley and Sons, 1998. Paperback. Book Condition: Used; Good. Bookseller Inventory # 2098453

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Graig-Lees
ISBN 10: 0471335185 ISBN 13: 9780471335184
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Craig-Lees, Margaret, etc.
ISBN 10: 0471335185 ISBN 13: 9780471335184
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