Items related to Consumer Behaviour

Consumer Behaviour - Softcover

Graig-Lees, Margaret; Joy, Sally; Browne, Beverly

 
9780471335184: Consumer Behaviour
Softcover
ISBN 10: 0471335185 ISBN 13: 9780471335184
Publisher: Wiley, 1997

This specific ISBN edition is currently not available.

Synopsis

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs

Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.


"synopsis" may belong to another edition of this title.

  • PublisherWiley
  • Publication date1997
  • ISBN 10 0471335185
  • ISBN 13 9780471335184
  • BindingPaperback
  • Edition number1
  • Number of pages528

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Other Popular Editions of the Same Title

9780030153372: Consumer Behaviour

Featured Edition

ISBN 10:  0030153379 ISBN 13:  9780030153372
Publisher: Harcourt Australia, 1995
Softcover