"The Nordstroms 'wrote the book' on customer service. Now we have a chance to read, chapter by chapter, how through four generations this family has established one of the finest retail institutions in the world."-Peter Strom, Former Vice Chairman Polo/Ralph Lauren
According to David Glass, President and CEO of Wal-Mart, Nordstrom's customer service standards are "what we all shoot for." In his 60 Minutes profile on Nordstrom, Morley Safer raved that the much-acclaimed "Nordstrom Way" was "not service like it used to be, but service like it never was."
What makes Nordstrom so special? What, exactly, does this retail giant do that so clearly distinguishes it from the competition? How does the Nordstrom customer service culture work? And, most important, what lessons can industry learn from Nordstrom's example?
This updated Second Edition reveals the secrets behind the phenomenal success of this American customer-service legend. Written by veteran journalist Robert Spector and top Nordstrom salesman Patrick McCarthy, and based on exclusive, in-depth interviews with the Nordstrom family, senior executives, directors, and salespeople, this captivating book tells you how this much admired-and much feared-powerhouse retains its customer-service supremacy in the competitive world of bricks-and-mortar retail.
In The Nordstrom Way, the authors isolate practical lessons that teach how to better respond to customers' needs so they'll keep coming back to you, including:
* Valuing the nobility of good service
* Finding and bonding with customers
* Serving and keeping those customers
* Giving frontline people the freedom to make decisions
Packed with examples of excellent customer service, The Nordstrom Way offers a fresh behind-the-scenes look that provides lessons on how to find and focus on customer needs, follow-up, and customer satisfaction.
Praise for The NORDSTROM Way
"For anyone looking to understand customer service at its best, this book bubbles with insights."-Business Week
"Nobody does it better than Nordstrom. And this is the first thorough, close-up look at its service secrets. A real winner."-Tom Peters, President, The Tom Peters Group
"Outstanding customer service and Nordstrom are synonymous. Their innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for."-David D. Glass, President and CEO, Wal-Mart Stores, Inc.
"Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers."- J. Willard Marriott Jr. Chairman and President, Marriott International, Inc.
"When you run a family business that includes your customers as extended family, you're unbeatable. This book outlines an American family saga that has become the admiration of the world."-Leonard A. Lauder Chairman and CEO, Estée Lauder Companies
"Nordstrom's business is built on one-to-one communication with the customer. Their professional salespeople bridge the gap between the designer and the consumer."-Donna Karan, Chairman and Chief Designer, Donna Karan International, Inc.
"Nordstrom is legendary for the way they take care of the people who walk through their doors. Spector and McCarthy have made The Nordstrom Way available for everyone to turn their ducks into eagles."-Ken Blanchard, Coauthor, The One Minute Manager
"synopsis" may belong to another edition of this title.
ROBERT SPECTOR is a Seattle-based business author and speaker. His book, Lessons of the Nordstrom Way: The 8 Management Principles of America's #1 Customer Service Company, will be published by John Wiley & Sons in July 2000. Visit his website at robertspector.com
PATRICK D. McCARTHY, of Seattle, has been with Nordstrom for more than thirty years. He is one of the top-performing salespeople in the company. Visit his website at www.patrickdmccarthy.com.
Nordstrom's has long had the reputation for outstanding customer service. This book, coauthored by one of Nordstrom's top sales associates, McCarthy, tells how Nordstrom's earned that reputation. The work combines case studies and personal narrative with some history of the store. Each chapter helps the reader see one or more aspects of what has made Nordstrom's so successful, for example, "The Nordstrom Culture: Setting Employees Free," "The Art of Selling: Retailing Is a Contact Sport," and "What's Inside: Creating an Inviting Place." Each chapter is followed by a one- to two-page summary of the important points. Highly recommended for any business collection.
Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1995 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Book Description Wiley, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0471354864
Book Description Wiley, 1999. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0471354864
Book Description Wiley, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110471354864
Book Description Wiley. Hardcover. Book Condition: New. 0471354864 New Condition. Bookseller Inventory # NEW6.0247756
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