Exploration Warehousing: Turning Business Information into Business Opportunity

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9780471374732: Exploration Warehousing: Turning Business Information into Business Opportunity
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A revolutionary new approach to unearthing business opportunities, from the father of the data warehouseLet Bill Inmon, the father of the data warehouse, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this groundbreaking book, they clearly explain the exploration process and identify the types of data warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage.

Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value.

With this book, you'll gain a better understanding of:
- The process of exploring data
- The infrastructure of exploration
- The roles that analysts play in your organization
- How to form a basis of data that can be used for analysis
- How patterns in data can be turned into business opportunity
- When patterns should not be turned into business opportunity
- The role of data mining

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About the Author:

W. H. INMON is Chief Technology Officer at Pine Cone Systems, a company that builds software for the management of the data warehouse environment. He is also the author of forty books on databases, database management, and data warehouse technology.
R. H. TERDEMAN has over thirty years of experience in the data processing industry. In his role as Chief Data Warehousing Architect of EMC Corporation, he visits with over 100 companies a year to advise and consult on data warehouse infrastructure design.
CLAUDIA IMHOFF, PhD, is the founder and CEO of Intelligent Solutions, Inc., a data management company. She has coauthored three books on the Corporate Information Factory, Operational Data Stores, and Exploration Warehousing and is a columnist for DM Review.

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