The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

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9780471423638: The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
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Praise for The Billion Dollar BET

"In a gripping narrative that is both inspirational and cautionary,Brett Pulley tells us how Robert Johnson built Black EntertainmentTelevision into a billion-dollar media empire. In a remarkable featof reporting, without Johnson's cooperation, Pulley shows what itreally takes to get ahead in America today, and in doing soprovides as valuable a cultural as business history."
--James B. Stewart Pulitzer Prize-winning journalist andbestselling author of DisneyWar, Den of Thieves, and Heart of aSoldier

"Like or dislike? Agree or disagree? Bob Johnson's richly variedand fascinating life presses you against the window that BrettPulley opens widely."
--Bernard Shaw retired CNN anchor

"Through his BET network, Bob Johnson reached the pinnacle ofcapitalism, the billionaire boys club, in the spirit of legions ofdriven, American moguls . . . Veteran business journalist BrettPulley peels back the layers of this fascinating and complexentrepreneur."
--Teri Agins Senior Special Writer, the Wall Street Journal, andauthor of The End of Fashion: How Marketing Changed the ClothingBusiness Forever

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From the Inside Flap:

The American dream is still alive, and if you don’t believe itjust take a close look at Robert L. Johnson, the founder of BlackEntertainment Television (BET) and a man who has traveled theclassic American journey from humble origins to unimaginablewealth. Born to a poor family in Mississippi, Johnson, the son offactory workers and the only one among his ten siblings to attendcollege, parlayed a $15,000 loan in 1979 into Black EntertainmentTelevision, one of the cable industry’s richest franchises.

Written by award-winning journalist Brett Pulley, The BillionDollar BET is the first-ever in-depth look at one of the mostenigmatic and important entrepreneurs of our time. This revealingbook offers a colorful portrait of a brilliant and relentlesslyfocused businessman, whose life is a window into race, culture, andcapitalism. From Johnson’s rural Mississippi roots and earlyyears in blue-collar Illinois, to his graduate life at PrincetonUniversity and career as a cable industry lobbyist on Capitol Hill,The Billion Dollar BET traces his inspired climb to the top and hisoften controversial tenure at the helm of one of the mostinfluential media outlets in the country. You’ll discover howJohnson won the support of media titans John Malone and SumnerRedstone, and watch as BET begins to take on far greater socialsignificance than even Johnson could ever have imagined.You’ll also learn how Johnson handled pivotal events in thecompany’s history, such as the public attacks on BET’sprogram content and the decision to sell the firm to media giantViacom.

Much more than a corporate analysis of profits and losses, TheBillion Dollar BET is a story about savvy, vision, timing,determination, failure, scandal, love, and sex–all the thingsthat occur behind the scenes as a company and its leader grow up.It reveals an ambition and fiery determination that burned so hotthat friendships were shattered, family relationships destroyed,and hearts broken.

Filled with revealing anecdotes and never-reported details ofJohnson’s life and business acumen, The Billion Dollar BET isa classic American business tale. This is the story of the greatest$15,000 bet ever made. It is the story of Robert Louis Johnson andthe billion-dollar empire that he built.

From the Back Cover:

Praise for The Billion Dollar BET

"This book provides insight into one of the great trailblazersof American business. Bob Johnson has been and continues to be aninspiration to me personally. He is a man who has persevered,overcome obstacles–personally and professionally–and hassucceeded in spite of the challenges and adversity along hisjourney. Bob has created a successful game plan for otherentrepreneurs to follow, and has accomplished the unthinkable. Readand learn about one of the most inspiring men of our time."
–Isiah Thomas
NBA Hall of Famer and President, New York Knicks

"In a gripping narrative that is both inspirational andcautionary, Brett Pulley tells us how Robert Johnson built BlackEntertainment Television into a billion dollar media empire. In aremarkable feat of reporting, without Johnson’s cooperation,Pulley shows what it really takes to get ahead in America today,and in doing so provides as valuable a cultural as businesshistory."
–James B. Stewart
Pulitzer Prize—winning journalist and author of thebestsellers, Den of Thieves and Heart of a Soldier

"Like or dislike? Agree or disagree? Bob Johnson’s richlyvaried and fascinating life presses you against the window thatBrett Pulley opens widely."

–Bernard Shaw
retired CNN anchor

"Through his BET network, Bob Johnson reached the pinnacle ofcapitalism, the billionaire boys club, in the spirit of legions ofdriven, American moguls...Veteran business journalist Brett Pulleypeels back the layers of this fascinating and complexentrepreneur."
–Teri Agins
senior special writer, The Wall Street Journal and author of TheEnd of Fashion: How Marketing Changed the Clothing BusinessForever

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9780471735977: The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

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Book Description John Wiley and Sons Ltd, United States, 2004. Hardback. Condition: New. Language: English. Brand new Book. Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier "Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely." --Bernard Shaw retired CNN anchor "Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls .Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur." --Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever. Seller Inventory # AAH9780471423638

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Book Description Wiley. Hardcover. Condition: New. 256 pages. Dimensions: 9.3in. x 6.0in. x 0.9in.Praise for The Billion Dollar BETIn a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnsons cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history. --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a SoldierLike or dislike Agree or disagree Bob Johnsons richly varied and fascinating life presses you against the window that Brett Pulley opens widely. --Bernard Shaw retired CNN anchorThrough his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur. --Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780471423638

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Book Description John Wiley and Sons Ltd, United States, 2004. Hardback. Condition: New. Language: English. Brand new Book. Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier "Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely." --Bernard Shaw retired CNN anchor "Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls .Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur." --Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever. Seller Inventory # LIE9780471423638

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