Items related to Essentials of Marketing Research

Essentials of Marketing Research - Hardcover

Vinay Kumar; David A. Aaker; George S. Day

 
9780471427735: Essentials of Marketing Research
Hardcover
ISBN 10: 047142773X ISBN 13: 9780471427735
Publisher: John Wiley & Sons, 2003

This specific ISBN edition is currently not available.

Synopsis

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.

"synopsis" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
2003
Language
English
ISBN 10 
047142773X
ISBN 13 
9780471427735
Binding
Hardcover
Number of pages
576

(No Available Copies)

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Other Popular Editions of the Same Title

9780471412359: Essentials of Marketing Research, 2nd Edition

Featured Edition

ISBN 10:  047141235X ISBN 13:  9780471412359
Publisher: Wiley, 2001
Hardcover