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Change is simply a fact of life. And nowhere is this fact more apparent than in today’s turbulent business environment. To survive and be successful, firms must be able to address and overcome complex problems, such as changing industry boundaries, globalization, and emerging technologies.
This groundbreaking text approaches strategic management from a managerial perspective, distinguishing between strategy (the common theme underlying a set of strategic decisions) and strategic management (the task of creating organizations that generate value in a turbulent world). Recognizing the major challenges facing managers of global companies, the authors have written a truly international text, using a wealth of company examples from Europe, Asia, and North America. In addition to covering topics traditionally associated with strategic management, Peter FitzRoy and James Hulbert have identified important themes that have been neglected by competing texts.
The authors:
James (Mac) Hulbert is the R. C. Kopf Professor Emeritus at the Graduate School of Business, Columbia University. He has taught or held visiting positions at the Fundacao Joao Pinheiro (Brazil), Henley Management College, the London Business School, Peking University, and UCLA among others. he has also taught on executive development programs in Europe, South America, North America, the Middle East, Africa, and Asia. He has worked as a consultant with numerous global companies including Monsanto, 3M, IBM, General Electric, Chase Manhattan Bank, BASF, Ericsson, BHP Billiton, ICI, Unilever, and Visa International. His research interests are strategy and planning, which have resulted in several published books and mi,numerous articles in the Strategic Management Journal, Sloan Management Review, California Management Review, European Management Journal among Others.
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